Growth Director, Market Revenue & Attendance Strategy

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Sp.

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment is seeking a strategic leader to own the regional growth plan across a portfolio of parks, directing segment, channel and demand sources. You’ll partner with park executives and key partners to shape priorities and drive revenue and attendance growth against plan.

The role requires strong analytical skills, experience in growth strategy, and leadership of multiple direct reports, with advanced Excel and BI tool proficiency to inform executive decisions.

Qualifications

• Bachelor’s degree in Business, Economics, Finance, Marketing or related field or equivalent experience.
• Track record in commercial strategy, growth strategy or similar analytically driven role with P&L or market accountability.
• Experience setting segment and channel strategy and turning it into measurable results.
• Experience leading and developing multiple direct reports.
• Strong analytical skills and ability to translate complex data into executive recommendations.
• Advanced proficiency in Excel and BI tools.

Responsibilities

• Own the multi-year commercial growth strategy for the market and translate targets into a plan by segment, channel, geography and visitation source.
• Partner with Park Executive Teams to shape the market's commercial strategy and align on priorities.
• Collaborate with Finance, Marketing, Resellers and others from planning through execution; track performance against plan.
• Lead a team that runs growth planning, segment and channel strategy, and commercial performance analysis.
• Define customer segments to grow, defend or develop and set priorities for each.
• Shape channel strategy across direct, e-commerce, resellers, groups and partners; align with Revenue Management and Pricing & Offer.
• Build analytics on market sizing, segment economics, channel performance and demand drivers.

Skills

Analytical skills

Excel proficiency

Written & oral communication

Strategic thinking

Leadership of direct reports

Cross-functional collaboration

Education

Bachelor's degree in Business, Economics, Finance, Marketing or related field

MBA or advanced degree in related field

Tools

SQL

Tableau

Power BI

Python

R

Job description

SeaWorld Parks & Entertainment is seeking a strategic leader to own the regional growth plan across a portfolio of parks, directing segment, channel and demand sources. You’ll partner with park executives and key partners to shape priorities and drive revenue and attendance growth against plan.

The role requires strong analytical skills, experience in growth strategy, and leadership of multiple direct reports, with advanced Excel and BI tool proficiency to inform executive decisions.