Growth Strategy Director, Park Admissions

SeaWorld; Orlando (FL); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Sp.

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld is seeking a senior market leader to own the commercial growth agenda across a regional portfolio. You will define growth sources and translate them into a plan executed with the park executive teams, Finance, Marketing, and partners.

Success is measured by revenue and attendance growth against plan for the market. You will build analytics for market sizing, segment economics, and channel performance while identifying new growth opportunities with underpenetrated segments and new

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• Track record in commercial strategy or analytically driven role with P&L or market accountability.
• Experience setting segment and channel strategy with measurable results.
• Experience leading and developing multiple direct reports.
• Strong Excel and analytical capabilities.
• Excellent written and oral communication skills.

Responsibilities

• Develop and own the multi-year growth strategy for the market by segment, channel, geography and visitation source.
• Partner with Park Executive Teams to shape the market's commercial strategy and priorities.
• Collaborate with Finance, Marketing, Resellers and other partners across planning, strategy and execution.
• Lead a team responsible for growth planning, segment/channel strategy, and performance analysis.
• Define customer segments to grow, defend or develop and set priorities for each.
• Shape channel strategy across direct, e-commerce, resellers, groups and partners.

Skills

Analytical skills

Excel

Communication skills

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Business, Economics, Finance, Marketing or related field

Tools

SQL

Tableau

Power BI

Python

R

Job description

SeaWorld is seeking a senior market leader to own the commercial growth agenda across a regional portfolio. You will define growth sources and translate them into a plan executed with the park executive teams, Finance, Marketing, and partners.

Success is measured by revenue and attendance growth against plan for the market. You will build analytics for market sizing, segment economics, and channel performance while identifying new growth opportunities with underpenetrated segments and new