Market Research Specialist

Eliassen Group; Harrisburg (Dauphin County); Remote; USD 34,000 - 41,000; Full time

Job summary

The Eliassen Group is seeking a Market Research Specialist on a remote contract basis to manage primary research, brand health tracking, and applied insights for marketing strategies.

You will analyze external datasets with Excel and, if applicable, Python, R, or SAS, and partner with cross-functional teams to translate objectives into a research plan. W2 benefits are available.

Qualifications

• 4+ years in a primary market research role.
• Experience in brand health tracking and long-term marketing research projects.
• Experience presenting insights to stakeholders in a consultative capacity.
• Proficiency with Excel; familiarity with Python/R/SAS/SPSS/SQL.

Responsibilities

• Leverage expertise in primary and secondary research to inform business and marketing strategies.
• Design and execute market research projects, select methodologies, assess pricing and feasibility, conduct analyses, and present insights.
• Partner with business, media, advertising, and marketing teams to translate objectives into a research agenda that guides strategy.
• Present brand and marketing insights to internal clients and leaders to drive discussion and business action.
• Perform periodic data pulls and ad hoc analyses to inform key decisions.
• Maintain and expand knowledge of evidence-based marketing to refine brand strategy and measurement.
• Analyze external vendor datasets and synthesize brand marketing insights.

Skills

Primary market research

Brand health tracking

Data analysis

Stakeholder presentation

Education

Bachelor’s Degree

Tools

Excel

Python

R

SAS

SPSS

SQL

Job description

Market Research Specialist

Anywhere

Type: Contract

Category: Marketing

Industry: Financial Services

Workplace Type: Remote

Standard Hours: Open

Our client seeks a Market Research Specialist who will manage primary research, brand health tracking, and applied insights to inform business and marketing strategies. The specialist will analyze external vendor datasets using Excel and, if applicable, analytical tools such as Python, R, or SAS.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $25.00 to $30.00/hr. w2

Responsibilities:

• Leverage expertise in primary and secondary research to inform business and marketing strategies.
• Design and execute market research projects, select methodologies, assess pricing and feasibility, conduct analyses, and present insights.
• Partner with business, media, advertising, and marketing teams to translate objectives into a research agenda that guides strategy.
• Present brand and marketing insights to internal clients and leaders to drive discussion and business action.
• Perform periodic data pulls and ad hoc analyses to inform key decisions.
• Maintain and expand knowledge of evidence-based marketing to refine brand strategy and measurement.
• Analyze external vendor datasets and synthesize brand marketing insights.

Experience Requirements:

• At least 4 years in a primary market research role on the supplier or client side.
• Experience managing primary research and applying insights to business outcomes.
• Experience in brand health tracking and long-term marketing research projects, ideally in financial services.
• Experience presenting insights to stakeholders in a consultative capacity.
• Proficiency with Excel; familiarity with Python, R, SAS, SPSS, SQL, or similar tools preferred.
• Experience managing an ongoing tracking study preferred.
• Subject matter expertise in B2B and B2C technology preferred.
• Experience at a Fortune 500 or a company known for marketing and market research disciplines preferred.
• Basic knowledge of database management systems.

Education Requirements:

Bachelor’s Degree or military experience.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.

About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients’ capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Aff…