Market Research Specialist - Remote, Data-Driven Insights

Eliassen Group; Des Moines (IA); Remote; USD 34,000 - 41,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with company match

Life insurance

Job summary

Eliassen Group is seeking a Market Research Specialist to manage primary research, brand health tracking, and applied insights for business and marketing strategies. The role involves analyzing vendor datasets, collaborating with cross-functional teams, and presenting actionable insights to drive marketing decisions.

Remote work is supported for this contract position, with benefits including medical and 401(k) matching.

Qualifications

• At least 4 years in a primary market research role.
• Experience managing primary research and applying insights to business outcomes.
• Experience in brand health tracking and long-term marketing research in financial services.
• Proficiency with Excel; familiarity with Python, R, SAS, SPSS, SQL, or similar tools preferred.

Responsibilities

• Leverage expertise in primary and secondary research to inform business and marketing strategies.
• Design and execute market research projects, select methodologies, assess pricing and feasibility, conduct analyses, and present insights.
• Partner with business, media, advertising, and marketing teams to translate objectives into a research agenda that guides strategy.
• Present brand and marketing insights to internal clients and leaders to drive discussion and business action.
• Perform periodic data pulls and ad hoc analyses to inform key decisions.
• Maintain and expand knowledge of evidence-based marketing to refine brand strategy and measurement.
• Analyze external vendor datasets and synthesize brand marketing insights.

Skills

Market research

Data analysis

Stakeholder comms

Brand health tracking

Education

Bachelor’s Degree

Military experience

Tools

Excel

Python

R

SAS

SPSS

SQL

Job description

Eliassen Group is seeking a Market Research Specialist to manage primary research, brand health tracking, and applied insights for business and marketing strategies. The role involves analyzing vendor datasets, collaborating with cross-functional teams, and presenting actionable insights to drive marketing decisions.

Remote work is supported for this contract position, with benefits including medical and 401(k) matching.