Market Research Analyst

Next City; Plano (TX); On-site; USD 55,000 - 66,000; Full time

Job summary

Next City is seeking a Market Research Analyst for a six-month contract in Plano, TX. The role focuses on data analysis, dashboard development (Power BI/Tableau), and competitive intelligence within the consumer electronics and retail sectors.

The candidate will forecast trends, research consumer opinions, and collaborate with marketing, statisticians, and pollsters to inform strategy. Onsite, six-month assignment with AS K Consulting payroll.

Qualifications

• 2–5 years of experience in competitive analysis or market research
• Proven Excel, data analysis and visualization skills
• Excellent communication and presentation skills
• Experience in consumer electronics preferred but not required

Responsibilities

• Forecast and track marketing and sales trends using collected data
• Research consumer opinions and marketing strategies with cross-functional teams
• Develop data collection methods such as surveys and polls
• Gather data on competitors and analyze prices and marketing methods
• Measure effectiveness of marketing, advertising, and communications programs
• Prepare detailed reports and dashboards for stakeholders
• Collaborate with product marketing and retail execution teams to support decisions

Skills

Data analysis

Dashboard development

Retail / CPG domain knowledge

Education

Bachelor's degree in Marketing or equivalent training

Tools

Power BI

Tableau

Job description

\"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment\".

Job Title: Market Research Analyst

Location: Plano, TX, 75023

Duration: 06 months Contract

Pay Scale: $40-48/hr(The compensation offered will be determined based on the candidate’s qualifications, relevant experience, geographic location, and other applicable factors, and will fall within the posted pay range)

Job Description:

Top skills:

• Data Analysis
• Dashboard Development (Power BI / Tableau)
• Retail / CPG Domain Knowledge

Schedule: Fully onsite

Job Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage one's time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.

Education/Experience:

Bachelor's degree in marketing or equivalent training required.

Responsibilities:

• Conduct comprehensive competitive analysis to assess market dynamics, competitor strategies, and consumer preferences in the mobile, home entertainment, and digital appliances segments.
• Collect and analyze data from various sources, including market reports, industry publications, and internal databases, to identify emerging trends and opportunities.
• Collaborate closely with the Senior Manager of Competitive Intelligence at Client to align analytical objectives with the subsidiary's Mystery Shop Data needs.
• Utilize in-house tools, Tableau and techniques, with a focus on Excel, to organize and interpret complex data sets.
• Prepare detailed reports, presentations, and dashboards to communicate findings and insights to key stakeholders.
• Collaborate with cross-functional teams, including product management, marketing, and retail execution sales teams, to provide strategic insights and support decision-making processes.
• Monitor competitor activities and industry developments to stay informed of market trends and emerging threats or opportunities.
• Assist in the development of competitive intelligence strategies and frameworks to enhance the company's competitive position.

Qualifications:

• Bachelor's degree in Business, Accounting, Finance, Marketing, Economics, or related field.
• 2 to 5 years of experience in competitive analysis, market research, or related fields.
• Proven expertise in Excel, data analysis, and visualization techniques.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.
• Detail-oriented with a commitment to accuracy and quality.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Experience in the consumer electronics industry or related sectors is preferred but not required.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.