Data-Driven Market Insights Analyst

ASK Consulting; Plano (TX); On-site; USD 55,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Job summary

ASK Consulting is seeking a Market Research Analyst for a fully onsite role in Plano, TX. The contract position spans 6 months with a pay scale of $40-48/hr, contingent on experience and location. Responsibilities include forecasting marketing trends, researching consumer opinions, and guiding data collection and competitive analysis.

Strong Excel and data visualization skills are essential. The ideal candidate holds a bachelor's degree in marketing or related field, with 2–5 years in market

Qualifications

• Bachelor's degree in marketing or equivalent training required.
• 2 to 5 years of experience in competitive analysis, market research, or related fields.
• Proven expertise in Excel, data analysis, and visualization techniques.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills for diverse audiences.

Responsibilities

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies with cross-functional teams.
• Devise data collection methods including surveys and polls, or obtain existing data.
• Gather data on competitors and analyze prices, sales, and marketing methods.
• Measure effectiveness of marketing, advertising, and communications programs.
• Develop procedures to identify advertising needs and identify opportunities.
• Direct trained survey interviewers.

Job description

ASK Consulting is seeking a Market Research Analyst for a fully onsite role in Plano, TX. The contract position spans 6 months with a pay scale of $40-48/hr, contingent on experience and location. Responsibilities include forecasting marketing trends, researching consumer opinions, and guiding data collection and competitive analysis.

Strong Excel and data visualization skills are essential. The ideal candidate holds a bachelor's degree in marketing or related field, with 2–5 years in market