Strategic Market Insights Analyst

Next City; Plano (TX); On-site; USD 55,000 - 66,000; Full time

Job summary

Next City is seeking a Market Research Analyst for a six-month contract in Plano, TX. The role focuses on data analysis, dashboard development (Power BI/Tableau), and competitive intelligence within the consumer electronics and retail sectors.

The candidate will forecast trends, research consumer opinions, and collaborate with marketing, statisticians, and pollsters to inform strategy. Onsite, six-month assignment with AS K Consulting payroll.

Qualifications

• 2–5 years of experience in competitive analysis or market research
• Proven Excel, data analysis and visualization skills
• Excellent communication and presentation skills
• Experience in consumer electronics preferred but not required

Responsibilities

• Forecast and track marketing and sales trends using collected data
• Research consumer opinions and marketing strategies with cross-functional teams
• Develop data collection methods such as surveys and polls
• Gather data on competitors and analyze prices and marketing methods
• Measure effectiveness of marketing, advertising, and communications programs
• Prepare detailed reports and dashboards for stakeholders
• Collaborate with product marketing and retail execution teams to support decisions

Skills

Data analysis

Dashboard development

Retail / CPG domain knowledge

Education

Bachelor's degree in Marketing or equivalent training

Tools

Power BI

Tableau

Job description

Next City is seeking a Market Research Analyst for a six-month contract in Plano, TX. The role focuses on data analysis, dashboard development (Power BI/Tableau), and competitive intelligence within the consumer electronics and retail sectors.

The candidate will forecast trends, research consumer opinions, and collaborate with marketing, statisticians, and pollsters to inform strategy. Onsite, six-month assignment with AS K Consulting payroll.