Market Research Analyst

Healthcare-AZ-LL; Goodyear (AZ); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

401(k) matching

Health, Dental, Vision, Life Insurance

Flexible Spending Account

Health Savings Account

Paid time off & holidays

Parental leave

Gym reimbursement

Job summary

Healthcare Arizona seeks a Market Research Analyst to provide data-driven insights shaping product strategies, marketing approaches, and competitive positioning in the health-focused mattress sector. You will analyze consumer behavior, assess market trends, and develop actionable recommendations.

Based in Goodyear, AZ, the role is Monday–Friday, 8am–5pm, with responsibilities including surveys, focus groups, competitor benchmarking, and communicating results to leadership to guide pricing,

Qualifications

• Bachelor's degree in marketing or analytics or related field.
• Strong analytical and data interpretation skills.
• Familiarity with market research methods and design.

Responsibilities

• Conduct quantitative and qualitative analyses of demographics and buying habits to identify demand drivers.
• Design surveys, focus groups, and polls to gather primary data on consumer priorities.
• Benchmark pricing, marketing, and distribution strategies against competitors.
• Analyze industry reports and innovations to inform product development and opportunities.
• Prepare visual reports translating insights into recommendations for leadership.
• Forecast and track marketing and sales trends to optimize resources for launches.
• Assess effectiveness of advertising and digital campaigns against wellness metrics.

Skills

Market Research

Consumer Behavior

Econometrics

Forecasting

Education

Bachelor's degree in marketing or analytics

Job description

Healthcare Arizona, a premier mattress manufacturing arm of the MLILY company, is an air-conditioned 650,000sq feet manufacturing plant in Goodyear, Arizona. We manufactureadvanced memory foam mattressesthathelp you sleep cooler and more comfortably through the night so that you wake up feeling refreshed and ready to take on whatever the day throws at you.

Job Summary: To support our mission of delivering superior sleep solutions, we are seeking a skilled Market Research Analyst. This role is crucial in providing data driven insights that shape our product strategies, marketing approaches, and competitive positioning in the health-focused mattress industry. The Market Research Analyst will analyze consumer behavior, assess market trends, evaluate competitors, and develop actionable recommendations to drive our continued success in meeting evolving customer needs.

Schedule: Monday-Friday, 8am-5pm

Responsibilities

• Conduct in-depth quantitative and qualitative analyses of customer demographics, preferences, and buying habits to identify demand drivers for health-oriented, advanced material mattresses aligned with current wellness trends.
• Design and administer targeted surveys, focus groups, and opinion polls, gathering primary data on consumer priorities such as proper spinal alignment, pressure relief, and overall sleep health.
• Evaluate competitor pricing, marketing, and distribution strategies to benchmark Healthcare Arizona LLC's offerings and guide premium positioning within the health focused sleep-solutions sector.
• Analyze industry reports, trade literature, and innovations in memory-foam and hybrid technologies to inform product development and pinpoint emerging opportunities. Develop and refine research methodologies and data-collection tools that track evolving consumer behaviors and new market segments seeking customized sleep experiences.
• Prepare clear, visual research reports that translate complex health, market, and customer insights into recommendations, then brief leadership on promotion, distribution, design, and pricing actions.
• Forecast and track marketing and sales trends using statistical models, ensuring resources are allocated efficiently for upcoming product launches and upgrades.
• Assess the effectiveness of advertising and digital campaigns against key wellness and durability metrics, recommending enhancements that highlight the mattresses' long-lasting performance and health benefits.
• Other duties as assigned

Skills

• Ability to apply fundamental concepts, theories, and methodologies in Market Research and Consumer Behavior Analysis, Quantitative Data Analysis and Econometrics.
• Financial & Economic forecasting.

Education & Experience

• Bachelor’s degree in marketing or Analytics or another closely related field
• Theoretical and practical application of specialized knowledge.
• 401(k) & 401(k) matching
• Health, Dental, Vision, and Life Insurance
• Flexible Spending Account & Health Savings Account
• 80 hours of Paid Time Off, 40 hours of Sick Time Off, 12 paid holidays
• Parental leave, Referral Program, Gym Reimbursement

Healthcare Arizona is a drug-free workplace and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, protected veteran status or any other status protected by law. If you are an individual with a disability and need reasonable accommodation in the application or hiring process, please contact Human Resources at [phone] or [phone]. Hiring is contingent upon signature of required employment agreement.