Market Research Analyst

Healthcare Arizona LLC; Goodyear (AZ); On-site; USD 50,000 - 67,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

HSA/FSA

Paid time off

Paid holidays

Parental leave

Referral program

Gym reimbursement

Job summary

Healthcare Arizona LLC is seeking a Market Research Analyst to provide data-driven insights shaping product strategy, marketing approaches, and competitive positioning in the health-focused mattress sector.

You will analyze consumer behavior, assess market trends, and develop actionable recommendations to drive growth and meet evolving customer needs in Goodyear, AZ.

Qualifications

• Bachelor’s degree in marketing or analytics or related field.
• Experience applying market research methods to guide product strategy.
• Strong analytical and data interpretation skills.

Responsibilities

• Conduct in-depth quantitative and qualitative analyses of customer demographics, preferences, and buying habits to identify demand drivers for health-oriented mattresses.
• Design and administer surveys, focus groups, and polls to gather data on consumer priorities such as spinal alignment and sleep health.
• Evaluate competitor pricing, marketing, and distribution strategies to benchmark offerings and guide premium positioning.
• Analyze industry reports and innovations in memory-foam and hybrid tech to inform product development and opportunities.
• Prepare clear visual reports translating health, market, and customer insights into recommendations for leadership.
• Forecast and track marketing and sales trends using statistical models to guide product launches and upgrades.

Skills

Market Research

Consumer Behavior Analysis

Quantitative Data Analysis

Econometrics

Financial Forecasting

Education

Bachelor's degree in marketing or Analytics

Job description

Healthcare Arizona, a premier mattress manufacturing arm of the MLILY company, is an air-conditioned 650,000sq feet manufacturing plant in Goodyear, Arizona. We manufacture advanced memory foam mattresses that help you sleep cooler and more comfortably through the night so that you wake up feeling refreshed and ready to take on whatever the day throws at you.

Job Summary:

To support our mission of delivering superior sleep solutions, we are seeking a skilled Market Research Analyst. This role is crucial in providing data driven insights that shape our product strategies, marketing approaches, and competitive positioning in the health-focused mattress industry. The Market Research Analyst will analyze consumer behavior, assess market trends, evaluate competitors, and develop actionable recommendations to drive our continued success in meeting evolving customer needs.

Salary:

$58,660 annual salary

Schedule:

Monday-Friday, 8am-5pm

Responsibilities:

• Conduct in-depth quantitative and qualitative analyses of customer demographics, preferences, and buying habits to identify demand drivers for health-oriented, advanced material mattresses aligned with current wellness trends.
• Design and administer targeted surveys, focus groups, and opinion polls, gathering primary data on consumer priorities such as proper spinal alignment, pressure relief, and overall sleep health.
• Evaluate competitor pricing, marketing, and distribution strategies to benchmark Healthcare Arizona LLC’s offerings and guide premium positioning within the health focused sleep-solutions sector.
• Analyze industry reports, trade literature, and innovations in memory-foam and hybrid technologies to inform product development and pinpoint emerging opportunities. Develop and refine research methodologies and data-collection tools that track evolving consumer behaviors and new market segments seeking customized sleep experiences.
• Prepare clear, visual research reports that translate complex health, market, and customer insights into recommendations, then brief leadership on promotion, distribution, design, and pricing actions.
• Forecast and track marketing and sales trends using statistical models, ensuring resources are allocated efficiently for upcoming product launches and upgrades.
• Assess the effectiveness of advertising and digital campaigns against key wellness and durability metrics, recommending enhancements that highlight the mattresses’ long-lasting performance and health benefits.
• Other duties as assigned

Skills:

• Ability to apply fundamental concepts, theories, and methodologies in Market Research and Consumer Behavior Analysis, Quantitative Data Analysis and Econometrics.
• Financial & Economic forecasting.

Education & Experience:

• Bachelor’s degree in marketing or Analytics or another closely related field
• Theoretical and practical application of specialized knowledge.

Benefits:

• 401(k) & 401(k) matching
• Health, Dental, Vision, and Life Insurance
• Flexible Spending Account & Health Savings Account
• 80 hours of Paid Time Off, 40 hours of Sick Time Off, 12 paid holidays
• Parental leave, Referral Program, Gym Reimbursement

Healthcare Arizona is a drug-free workplace and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, protected veteran status or any other status protected by law. If you are an individual with a disability and need reasonable accommodation in the application or hiring process, please contact Human Resources at [phone] or [phone]. Hiring is contingent upon signature of required employment agreement.