Market Manager, VA & MD — Craft Beverage Growth

Blakes Beverage Company; Richmond (VA); On-site; USD 75,000 - 105,000; Full time

Job summary

Blake’s Beverage Co. seeks a Market Manager to own distributor performance and retail results across Virginia and Maryland. This field-based role covers nine distributor partners with travel across VA/MD, including Richmond and the DC metro area.

You will drive in-market selling, activate events, and manage budgets while coaching field sales reps and building distributor relationships for growth.

Qualifications

• 3+ years in beverage alcohol or distributor sales with distributor relationships.
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Responsibilities

• Own day-to-day relationship with nine VA/MD distributors: pricing, forecasting, orders, and logistics.
• Attend monthly distributor meetings and GSMs with top wholesalers, aligned to Region Director.
• Review inventories monthly; issue order reminders and revisions for top wholesalers.
• Plan and run distributor incentives; track KPI execution.
• Conduct ride-withs monthly with assigned distributors and present quarterly business reviews.
• Manage pricing adherence and PINC periods with distributors.

Skills

Distributor management

Negotiation

Presentation

Field sales

Time management

Coaching/mentoring

Sales planning

Relationship building

Education

Bachelor's degree

Tools

Karma

VIP Circana

Paylocity

CRM

Excel

PowerPoint

Job description

Blake’s Beverage Co. seeks a Market Manager to own distributor performance and retail results across Virginia and Maryland. This field-based role covers nine distributor partners with travel across VA/MD, including Richmond and the DC metro area.

You will drive in-market selling, activate events, and manage budgets while coaching field sales reps and building distributor relationships for growth.