Market Manager, Sleep: Virginia

BetterNight; Richmond (VA); Remote; USD 60,000 - 75,000; Full time

Job summary

BetterNight is seeking a Market Manager for Sleep in Virginia. This remote-friendly role focuses on hunting large accounts, building top-tier relationships with providers, and scaling a major sleep market.

You will own the territory, close large CPAP opportunities, and drive growth through partnerships and exceptional service. Ideal candidates bring proven sleep industry relationships, a track record with large physician groups, and the ability to operate independently while delivering strategic

Qualifications

• Proven sleep industry sellers who want to leverage experience, relationships, and market knowledge to build enterprise-level sleep partnerships with uncapped income potential and no quota caps.

Responsibilities

• Develop and grow relationships with high-volume referring providers.
• Own and develop your territory like a business.
• Identify and close large CPAP and sleep therapy opportunities.
• Drive growth through operational excellence, service differentiation, and partnerships.
• Conduct in-person and virtual field sales activity across the territory.
• Lead business reviews with provider partners.
• Partner with operations, clinical teams, and leadership to support growth.
• Represent BetterNight at conferences and provider events.

Skills

Sleep industry sales

Large account development

Executive communication

Independent work

Job description

Description

Market Manager, Sleep: Virginia

(Can live anywhere within territory)

Build One of the Premier Sleep Markets in the Country

We are looking for high-performing sleep sales professionals who want more than another traditional DME territory. This is an opportunity to build a major sleep market with a company focused on premium patient experience, operational execution, outcomes, and aggressive growth across CPAP therapy and sleep medicine. If you are a top CPAP, HST, sleep diagnostics, pulmonary, or sleep therapy seller and have ever thought:

• “I could build something much bigger.”
• “I’m underpaid for the business I generate.”
• “My company cannot operationally support large sleep accounts.”
• “Nobody in this industry executes consistently.”
• “I want real upside.”

…this role was built for you.

The Opportunity

The Virginia market offers a high-growth market with strong payer alignment and a dense base of high-volume sleep programs and referral sources. This role will build top-tier relationships and win large accounts. Pure hunting role focused on landing and scaling large, long-term accounts.

What You’ll Do

• Develop and grow relationships with high-volume referring providers
• Own and develop your territory like a business
• Identify and close large CPAP and sleep therapy opportunities
• Drive growth through operational excellence, service differentiation, and strategic partnerships
• Conduct in-person and virtual field sales activity across the territory
• Lead business reviews and performance discussions with provider partners
• Partner internally with operations, clinical teams, and leadership to support account growth
• Represent BetterNight at conferences, industry meetings, and provider events

Requirements

What We’re Looking For

Proven sleep industry sellers who want to leverage their experience, relationships, and market knowledge to build enterprise-level sleep partnerships with uncapped income potential and no quota caps limiting earnings.

Ideal candidates may come from:

• CPAP/DME sales
• Home sleep testing
• Sleep diagnostics
• Pulmonary sales
• Sleep therapy
• Respiratory/DME leadership
• Other products or services from the Sleep Provider industry

Top candidates typically have:

• Existing sleep medicine relationships
• Experience selling to specialists and large physician groups
• A history of building business, not simply maintaining accounts
• Strong field presence and executive communication skills
• High urgency and competitive drive
• The ability to operate independently while building strategic partnerships

Compensation

Top performers should expect to significantly outperform traditional DME compensation models:

• Competitive base salary: $60k-$75k/year
• Uncapped commission structure with no quota cap limiting earnings
• Aggressive accelerator model designed to heavily reward high producers
• Realistic earnings potential of $200K+ for successful market builders
• Top performers can substantially exceed that level
• Additional benefits include:
• Medical, dental, vision, and 401(k)
• Auto and phone allowance
• Vacation, sick pay and holidays
• Career growth with a rapidly expanding national sleep company

About BetterNight

BetterNight has over 30 years of experience in sleep medicine and supports patients and providers across the country. Under the direction of proven executive leaders in the DME/sleep industry, we are looking to grow quickly and are investing heavily in people who have the skill set and motivation to succeed in building major sleep markets.