Market Manager - Central Texas

YaVe Tequila; Austin (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

YaVe Tequila is seeking a Market Manager to expand brand availability and visibility in Austin, TX. You will develop ground-level tactics, build relationships with on- and off-premise accounts, and educate trade partners.

You will work with distributors, present cocktail features, attend events, and drive distribution while hitting KPIs.

Ideal candidates have 3+ years beverage sales, a BA or equivalent, and strong communication and planning skills.

Qualifications

• 3+ years in alcoholic beverage sales
• BA degree or equivalent experience
• Well-organized with ability to work independently and in a team
• Results-oriented with strong negotiation skills
• Proficient in Microsoft Office Suite
• Ability to work in a dynamic entrepreneurial environment
• Understanding of Excel, Outlook, and PowerPoint

Responsibilities

• Achieves KPIs monthly by conducting sales presentations and driving new distribution
• Develops target lists and plans routes to maximize coverage
• Engages wholesalers and retailers to execute sales programs
• Attends festivals and tastings to activate the brand in the market
• Sends weekly recap and communicates schedule, challenges, opportunities and wins

Skills

Eagerness to learn

Strong communication

Creative

Detail-oriented

Self-starter

Education

BA degree

Tools

Microsoft Office

Excel

Outlook

PowerPoint

Job description

The primary responsibility of the Market Manager is to expand the availability and visibility of the YaVe brand within his or her territory.This will be achieved by forming ground-level tactics to achieve the sales goals.These tactics will involve customers of on and off-premise accounts, developing those relationships, cultivating mindshare with our distributor, and educating the trade about YaVe and craft spirits.The ideal candidate possesses a high energy level excited to face the daily sales challenges and will work strategically to grow the brand within his or her territory.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Achieves KPIs (Key Performance Indicators) every month by conducting sales presentations, achieving new distribution, engaging the wholesaler, selling cocktail features, etc.
• Passionately seeks out new opportunities each day with the following:
• On-premise accounts (restaurants/bar)
• Off-premise accounts (liquor stores)
End users and consumers
• Events and Festivals held in the marketplace
• Creates target lists and efficiently plans routes to achieve distribution and grow the business in your marketplace most effectively.
• Inspire customers and create awareness to execute sales plans.
• Actively engages wholesaler personnel i.e. Sales Reps, Merchandising teams, Sales Managers, and Sales Reps each day to help achieve sales objectives.
• Develops strategic plans for executing the sales programming in markets.
• Dogged Pursuit for success in the marketplace and then communicates those actions to others.
• Develop and maintain positive relationships with all layers of our distributor partner.
• Implements creative programs to activate the consumer, including product sampling, etc.
• Attends festivals and tastings regularly.
• Sends weekly recap to the manager and any distributor follow-up as needed.
• Communicate with management your weekly schedule, challenges, opportunities, and wins in your market every week.

SKILLS NEEDED:

• Eagerness to learn more about premium tequila/agave spirits, craft, and the overall category.
• Possess strong communication skills, sound judgment, and plenty of creativity.
• Driven to win and does not like to lose.
• A detailed planner can set his or her schedule to effectively hit sales goals.
• Self-starter that executes tactical sales plans each day.
• Flexible schedule to meet time requirements for sales opportunities at any time of day.

JOB REQUIREMENTS:

• Preferred 3 or more years of sales experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment
• BA degree or equivalent experience
• Well-organized with an ability to work both independently and within a team environment
• Results-oriented, innovative, strong problem-solving and negotiation skills
• Proficient skills in Microsoft Office Suite
• Ability to work and succeed in a dynamic entrepreneurial environment
• Understanding of Microsoft Excel, Outlook, and PowerPoint