Regional Sales Manager

Aguasol; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

A beverage company is seeking a Regional Sales Manager based in Miami. The ideal candidate will have at least 3 years of sales experience in the CPG industry, a strong understanding of Florida alcohol regulations, and the ability to maintain key customer relationships. This full-time role requires strategic planning for sales calls, collaboration with partners, and effective execution of brand activations. Candidates should possess strong organizational and communication skills while being flexible to travel as needed.

Qualifications

• At least 3 years of business/sales experience in the CPG industry.
• General understanding of Florida alcohol regulations.
• Ability to work independently.
• Strong organizational, communication, and interpersonal skills.
• Experience with key chain and independent accounts.
• Ability to work independently.
• Experience planning events, tastings, and promotions.
• Willing to work nights and weekends.
• Proficiency in Microsoft and Google Suite products.

Responsibilities

• Strategically plan and execute impactful sales calls.
• Cultivate and maintain relationships with key accounts.
• Expand distribution through in-store visibility.
• Oversee trade incentive programs, ensuring spending efficiency and ROI.
• Collaborate with wholesale partners to align on sales strategies.
• Uphold brand standards across retail touchpoints and events.
• Coordinate with distributor teams on product education and tastings.
• Lead promotions and activations to drive awareness and engagement.
• Maximize results by leveraging resources and budgets.
• Build relationships with distributors and retailers to accelerate growth.
• Serve as brand ambassador reflecting company values.

Skills

Business/sales experience in CPG industry

Organizational skills

Communication skills

Interpersonal skills

Problem-solving

MS-GS Suite

Education

BA/BS preferred

Tools

Microsoft Suite

Google Suite

Job description

Position summary

We’re looking for a Regional Sales Manager who thrives in fast-paced, entrepreneurial environments and has a deep passion for tequila and premium spirits. Based in Miami, this individual will lead execution across both the Miami and South Beach markets — driving volume, building lasting trade relationships, and helping to grow one of the most exciting tequila portfolios in the business.

Responsibilities

• Strategically plan and execute impactful sales calls with both on- and off-premise accounts, ensuring alignment with brand and commercial priorities.
• Cultivate and maintain strong relationships with key accounts to drive sustained growth and deepen market penetration across the territory.
• Expand distribution and enhance in-store visibility through effective display execution and retail programming.
• Oversee and manage trade incentive programs, ensuring spending efficiency and measurable return on investment.
• Collaborate closely with wholesale partners to align on sales strategies and ensure seamless execution of marketing and commercial plans.
• Uphold brand standards across retail touchpoints and events, ensuring consistent representation and consumer experience.
• Partner with distributor teams to coordinate and lead activities including product education, tastings, consumer promotions, and market work-withs.
• Lead the planning and execution of promotions and brand activations to drive awareness and consumer engagement.
• Maximize results by strategically leveraging available resources and adhering to allocated budgets.
• Build and sustain mutually beneficial relationships with distributors, key retailers, and market influencers to accelerate brand growth.
• Serve as a brand ambassador in all trade interactions, reflecting company values and culture with professionalism and authenticity.
• Analyze local market dynamics and insights to uncover new opportunities, whitespace accounts, and emerging trends to inform strategy.

Required skills and qualifications

• At least 3 years of business/sales experience in the CPG industry
• BA/BS preferred
• A general understanding of rules and regulations of the Florida Division of Alcoholic Beverages and Tobacco
• Strong organizational, communication, and interpersonal skills
• Experience working with key chain and independent accounts in the market area
• Ability to work independently
• Experience in identifying and executing events, festivals, tastings, and promotions
• Ability to problem solve and an inner drive to succeed
• A flexible schedule that will allow for working some nights and weekends
• Proficiency in Microsoft and Google Suite products (Word, Excel, Docs, Sheets, Google Drive, Google Calendar), as well as an ability to learn other technology to complete sales calls and recaps

Travel

This position will require frequent in-region travel and the ability to travel out of state for company meetings (average 2x year) and for infrequent travel to support other Aguasol regions/markets.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Beverage Manufacturing