Market Growth Lead - IDP & Retail Partnerships

The Campbell's Company; El Paso (TX); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical, dental, disability, AD&D, and

Life insurance

401(k) with immediate vesting

Paid time off and holidays

On-site fitness center (WHQ)

On-site child care (Bright Horizons)

Employee Resource Groups

Job summary

Campbell’s Market Development Lead (MDL) drives market growth by partnering with Independent Distributor Partners and retail outlets, building strong relationships with IDPs, store leadership, and retailer decision makers. This role uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

The MDL leads IDP engagement, retail development, and business fundamentals to optimize routes, distributions, and displays, while leveraging data to identify

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Responsibilities

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Skills

Sales experience

CPG experience

Communication skills

Leadership

Problem-solving

Analytical skills

Technical skills

Education

Bachelor’s degree (preferred)

Tools

Microsoft Excel

PowerPoint

Job description

Campbell’s Market Development Lead (MDL) drives market growth by partnering with Independent Distributor Partners and retail outlets, building strong relationships with IDPs, store leadership, and retailer decision makers. This role uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

The MDL leads IDP engagement, retail development, and business fundamentals to optimize routes, distributions, and displays, while leveraging data to identify