Market Development Representative

Ilab Llc; Atlanta (GA); On-site; USD 55,000 - 90,000; Full time

Job summary

Ilab Llc is seeking an Market Development Representative to drive enterprise pipeline through targeted campaigns, disciplined outreach, and rigorous qualification. You will own top-of-funnel opportunity creation, partner with marketing, and coordinate discovery meetings with CIOs, CTOs, and procurement leaders to position Ilab’s offerings for success.

The role emphasizes outbound engagement, research-informed account targeting, and strict CRM discipline to ensure a clean handoff to sales and

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 2–5 years’ experience in B2B outbound prospecting.
• Exposure to complex services or technology sales environment.
• Familiarity with CRM systems and campaign tracking.
• Strong verbal and written communication skills.
• Structured and disciplined work style.
• Ability to articulate complex service offerings simply.
• Research-oriented mindset.

Responsibilities

• Execute structured outbound prospecting and engagement to generate qualified enterprise conversations.
• Coordinate discovery meetings with stakeholders to advance account development.
• Maintain CRM data and provide weekly pipeline reporting.
• Collaborate with Marketing to execute targeted campaigns by industry and geography.
• Identify target accounts, map decision-makers, and gather account intelligence.
• Qualify opportunities with budget, authority, need, timeline, and procurement pathway.

Skills

Outbound prospecting

CRM familiarity

Campaign tracking

Strong communication

Research mindset

Structured work style

Meeting coordination

Pipeline development

Education

Bachelor’s degree in Marketing or equivalent

Tools

CRM systems

Job description

The Market Development Representative (MDR) is responsible for generating qualified enterprise opportunities within defined market segments through strategic campaign execution, outbound engagement, and disciplined prospect qualification. This position focuses on structured enterprise prospect development targeting, CIOs, CTOs, PMO leaders, Procurement officers, and executive stakeholders within agreed-upon market segments, geographies, and industries. The MDR owns top-of-funnel opportunity creation and serves as the critical bridge between marketing strategy and enterprise sales execution, driving pipeline growth and positioning the sales team for success.Market Campaign ExecutionPartner with Marketing to execute targeted campaigns by industry vertical (Retail, Utilities, Financial Services, State Government, etc.) that drive qualified enterprise engagement and pipeline growthDevelop a strong understanding of campaign messaging and value propositions into compelling outreach that increases response and conversion ratesDrive content distribution efforts while tracking engagement metrics to improve performance and optimize campaign ROIProvide actionable market intelligence that increases pipeline creation and accelerates opportunity developmentTarget Account Research & IntelligenceIdentify and prioritize high-value target organizations aligned to strategic growth objectivesMap and validate key decision-makers and stakeholders (CIO, CTO, QA Director, PMO, Procurement) to accelerate accessUnderstand current initiatives, technology environments, and risk areas to position relevant solutionsPrepare and deliver actionable account briefs that equip sales with strategic insightOutbound Prospecting & EngagementExecute structured outbound (calls, emails, LinkedIn, event follow-ups) to generate qualified enterprise conversationsApply disciplined, multi-touch cadence strategies to maximize engagement and response ratesPersonalize messaging based on industry context and account intelligence to increase conversion effectivenessClearly articulate and position iLAB’s value proposition to differentiate in competitive marketsEstablish executive credibility and convert outreach into secured discovery meetings.Lead Qualification & Opportunity ShapingConduct initial qualification conversions to validate opportunity viability and strategic fitAssess budget availability, decisions authority, business need alignment, timeline, and procurement pathway to prioritize high-probability pursuitsIdentify opportunity stage (early awareness, active initiative, RFP-driven, or pre-procurement strategy) to guide sales strategy and engagement approachShape early-stage discussions into defined opportunities by clarifying scope, urgency and stakeholder alignmentDocument qualification insights and next steps in CRM to ensure clean pipeline visibility and seamless handoff to sales.Meeting Coordination & Pipeline DevelopmentSchedule discovery meetings with appropriate stakeholders to advance strategic account developmentProvide comprehensive pre-meeting briefings to Strategic Account Executives, including account intelligence, stakeholder context, and opportunity positioningAlign on clear meeting objectives to ensure productive value driven conversationsTrack meeting outcomes, next steps and handoff, if applicableMonitor opportunity progression post-meeting, if not retainedCRM Discipline & ReportingMaintain accurate CRM data to ensure clean pipeline tracking and reporting accuracyTrack and report on key metrics including activity volume, engagement rates, meeting-to-opportunity conversion, and pipeline value generatedMonitor individual performance against established outreach and conversion targetsProvide weekly pipeline reporting to measure contribution to revenue growth and sales objectivesQualified Candidates will meet the following expectations:Bachelor’s degree in Marketing or equivalent professional experience2-5 years’ experience in B2B outbound prospectingExposure to complex services or technology sales environmentFamiliarity with CRM systems and campaign trackingStrong verbal and written communication skillsStructured and disciplined work styleAbility to articulate complex service offerings simplyResearch-oriented mindset