Business Development Representative

ANSR Source, Inc.; United States; On-site; USD 50,000 - 80,000; Full time

Job summary

ANSR Source, Inc. seeks a proactive Business Development Representative to architect and drive outbound prospecting, target ICPs, and build a repeatable pipeline engine. You will partner with leadership and demand generation to test messaging, refine targeting, and convert conversations into qualified meetings.

You will own multi-channel outreach, attend conferences, and iterate on GTM motions to push opportunities for the Account Executive team, shaping how we go to market from the ground up.

Qualifications

• 2–5 years in outbound BDR/BD or early-stage sales roles.
• Proven ability to generate pipeline from cold starts.
• Comfortable operating in ambiguous, evolving environments.
• Strong communication skills (written + verbal).
• High agency, creativity, resilience, and curiosity are essential.

Responsibilities

• Outbound Prospecting & Account Penetration: Build and test target account lists, develop multi-channel outbound strategies, refine messaging.
• Conference & Field Prospecting: Act as boots on the ground at conferences/events, qualify prospects, convert interactions into pipeline.
• Experimentation & Iteration: Test outreach approaches, messaging angles, and personas; bring insights to improve GTM.
• Lead Conversion & Qualification: Engage self-sourced and marketing leads, conduct discovery, book high-quality meetings, set context for AE.
• Pipeline Creation: Own new logo pipeline; track in HubSpot and help optimize its usage.

Skills

Outbound prospecting

Pipeline generation

Strong communication

Creativity

Resilience

Curiosity

High agency

Tools

HubSpot

Job description

We are looking for a high-agency, creative Business Development Representative (BDR) to drive new logo acquisition and help build our outbound sales engine from the ground up.This is not a plug-and-play SDR role. While you will execute outbound prospecting and generate meetings, you will also play a key role in shaping how we go to market, testing messaging, refining targeting, and identifying what works.You will work closely with leadership, sales, and demand generation to turn experimentation into a repeatable pipeline engine.If you enjoy figuring things out, testing ideas, and building something from scratch, you’ll do very well here.

1. Outbound Prospecting & Account Penetration
   • Build and test target account lists and ICP hypotheses
   • Develop and execute multi-channel outbound strategies
   • Continuously refine messaging based on what resonates
2. Conference & Field Prospecting
   • Act as the company’s boots on the ground at conferences and events
   • Initiate conversations, identify high-value prospects, and qualify in real time
   • Convert event interactions into pipeline, not just contacts
3. Experimentation & Iteration
   • Test different outreach approaches, messaging angles, and personas
   • Identify patterns in what converts vs. what doesn’t
   • Bring structured insights back to the team to improve the overall go-to-market motion
4. Lead Conversion & Qualification
   • Engage both self-sourced and marketing-generated leads
   • Conduct initial discovery and book high-quality meetings
   • Ensure strong context-setting for the Account Executive
5. Pipeline Creation
   • Own the creation of new logo pipeline
   • Maintain disciplined tracking in HubSpot, while also helping improve how we use it

Must-Haves

• 2–5 years in outbound BDR/BD or early-stage sales roles

• Proven ability to generate pipeline from cold starts

• Comfortable operating in ambiguous, evolving environments

• Strong communication skills (written + verbal)

Critical Traits (Non-Negotiable)

• High agency: You don’t wait for direction, you create motion

• Creativity: You can craft messaging and approaches that stand out

• Resilience: You can handle rejection and iterate quickly

• Curiosity: You seek to understand what works and why

Nice to Have

• Experience in consultative services, EdTech, or learning solutions

• Experience attending or working industry conferences/events

How Success is Measured

• Pipeline generated from outbound and events

• Meetings booked with qualified, relevant prospects

• Conversion rates across outreach to meeting to opportunity

• Contribution to improving messaging, targeting, and outreach effectiveness