Senior Product Marketing Specialist

Generac Power Systems Inc; Delaware; On-site; USD 110,000 - 135,000; Full time

Job summary

Generac Power Systems Inc. is seeking an experienced Product Marketing Manager to drive commercialization and demand generation across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.

You will own asset development, ensure materials are market-ready, and coordinate cross-functional teams including PR, Events, and Sales to amplify our market visibility. A strong background in B2B/B2C marketing and budget management is essential.

Qualifications

• Education Bachelor's degree in Marketing, Business, or a related field or relevant experience.
• Work Experience 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
• Experience managing a budget
• Experience in Microsoft programs and Salesforce Marketing Cloud
• Experience in B2B and B2C marketing
• Knowledge / Skills / Abilities Ability to successfully manage marketing campaigns and achieve measurable results
• Demonstrated strong organizational and project management skills
• Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Responsibilities

• Support product commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.
• Own development and refresh of product marketing assets beyond core launches.
• Ensure materials are accurate, market-ready, and aligned to product positioning and launch priorities.
• Support product-led demand generation campaigns for Mobile and Industrial Generator businesses; Leverage insights to support nurture campaigns.
• Coordinate speaker submissions, industry content opportunities, and event messaging with PR, Events, and leadership.
• Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals.
• Build reusable product marketing systems, including asset libraries and messaging frameworks.
• Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability.
• Support ongoing internal initiatives such as NLQ through coordinated internal marketing materials.

Skills

Campaign management

Digital marketing

Content creation

Analytics

Budget management

B2B and B2C marketing

Education

Bachelor's degree in Marketing/Business or related field

Tools

Salesforce Marketing Cloud

SAP

Microsoft Office

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Major Responsibilities

• Product Commercialization & Asset Execution Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media) Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities
• Event‑Driven Storytelling & Market Visibility Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership
• Tactical Execution & Shared Services Coordination Own tactical execution and follow‑through for product marketing initiatives across Creative, Web, PR, and other shared services teams Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals
• Product‑Led Demand Generation Support Execute product‑aligned demand generation campaigns for Mobile and Industrial Generator businesses Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution
• Systems, Communication, and Cross‑Team Alignment Build reusable product marketing systems, including asset libraries and messaging frameworks Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials

Minimum Job Requirements

• Education Bachelor's degree in Marketing, Business, or a related field or relevant experience.
• Work Experience 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
• Experience managing a budget
• Experience in Microsoft programs and Salesforce Marketing Cloud
• Experience in B2B and B2C marketing
• Knowledge / Skills / Abilities Ability to successfully manage marketing campaigns and achieve measurable results
• Demonstrated strong organizational and project management skills
• Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Preferred Job Requirements

• Education Related Bachelors degree.
• Work Experience Previous experience using SAP or equivalent ERP.

Physical Demands

• Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.