Market Development Manager

Generac Power Systems; Knoxville (TN); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Generac Power Systems is seeking a Mobile Independent Market Development Manager in Knoxville, TN. This role involves developing strategic relationships with independent mobile dealers and executing market penetration plans. Candidates must be comfortable with technical sales and willing to travel up to 70%.

The ideal candidate holds a Bachelor's Degree related to Business or Marketing and possesses strong analytical and negotiation skills. The position offers opportunities in a growing market sector.

Qualifications

• 1 year(s) related experience in market development or sales.
• Working knowledge of OEM role in 2-step distribution model preferred.
• Previous trade experience in renewables, utility, battery, solar, or power generation industries is beneficial.

Responsibilities

• Identify and close sales opportunities according to strategic plans.
• Analyze territory opportunities and customer needs.
• Build and manage strategic relationships with key decision makers.
• Conduct sales presentations and provide product training.
• Develop and execute business plans as defined by marketing programs.

Skills

Analytical ability to understand key business metrics

Self‑motivated with the ability to work independently

Effective negotiation skills

Excellent communication skills

Proficient in Microsoft Office Suite

Education

Bachelor’s Degree in Business, Marketing, Finance or related field

Tools

SAP

Sales Force

Job description

Overview

Generac Power Systems is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you’ll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world‑class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time.

Location and Reporting

This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.

Essential Duties and Responsibilities

• Identify and close sales opportunities in accordance with strategic plans and financial objectives
• Analyze territory opportunities and customer needs
• Build and manage strategic relationships with key decision makers
• Support new promotional programs
• Create and implement solution‑based sales strategies
• Provide world‑class customer support
• Conduct sales presentations and provide product training
• Develop and execute business plans as defined by channel specific marketing programs
• Fill sales fundamentals and channel specific training classes
• Provide reconnaissance of competitors’ influence and develop a plan to counter their influence within assigned territory

Minimum Qualifications

• Bachelor’s Degree in Business, Marketing, Finance or related field or equivalent experience
• 1 year(s) related experience

Preferred Qualifications

• Working knowledge of OEM role in 2‑step distribution model
• Previous experience using SAP, Sales Force or equivalent CRM
• Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment

Knowledge, Skills, and Abilities

• Analytical ability to understand key business metrics
• Self‑motivated with the ability to work independently in a field‑based role
• Ability to define complex problems, collect data, establish facts and draw valid conclusions
• Proven ability to implement process improvements within a matrix organization
• Ability to build strong interpersonal relationships
• Effective negotiation skills with the ability to understand the complex sales process
• Exceptional time‑management and organizational skills
• Excellent written and verbal communication skills across multiple audiences
• Effective presentation skills
• Proficient in Microsoft Office Suite

Physical Demands

Perform duties that require regular talking and hearing; use hands to manipulate objects or controls; stand and walk regularly; occasionally stoop, bend or reach above shoulders; lift up to 25 pounds; frequent computer‑based work. Up to 70% travel and valid Driver’s License required.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.