Community Liaison Director

Oceans Healthcare; Gretna (LA); On-site; USD 90,000 - 120,000; Full time

Job summary

Oceans Behavioral Hospital Greater New Orleans seeks a Market Development Director to expand referrals for inpatient and outpatient psychiatric services. You will lead the Market Development team, partnering with the Hospital Administrator and HRD to recruit, onboard, train, and manage performance.

You will maintain referral inventories, perform field visits, and collaborate with Support Center marketing to implement market strategies.

Qualifications

• Bachelor's degree in marketing, business, or communications or equivalent experience.
• Minimum five years in healthcare business development with leadership roles.
• Formal sales training (preferred).
• Knowledge of hospital operations and psychiatric programs (preferred).
• Understanding of revenue and expense management.

Responsibilities

• Develop marketing plans to generate referrals for inpatient and outpatient programs.
• Manage Market Development staff and collaborate with Hospital Administrator and HRD on recruitment and performance.
• Maintain an up-to-date referral inventory for each market to identify growth opportunities.
• Oversee field visits, facility referrals, and reporting to ensure plans are executed.
• Build community presence and coordinate with Support Center marketing on strategies.
• Provide feedback to leadership on program development and customer satisfaction initiatives.
• Set goals for staff and monitor performance against targets.

Skills

Leadership/Team development

Strategic planning

CRM

Compliance/ethics

Cultural sensitivity

CPR/De-escalation training

Education

Bachelor's degree in marketing, business admin or communications

5+ years healthcare business development with leadership

Formal sales training (preferred)

Knowledge of hospital ops and psychiatric programs (preferred)

Revenue/expense management understanding

Job description

At Oceans Behavioral Hospital Greater New Orleans, healing is our focus. We are passionate about helping adults and seniors manage the challenges associated with anxiety, depression and other mental health issues. Utilizing proven, innovative and progressive therapies, our qualified professionals strive to promote long-term wellness through a range of inpatient and outpatient psychiatric counseling and treatment options.

Essential Functions

• Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital's inpatient and outpatient programs and services.
• Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities.
• Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
• Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively.
• Maintains involvement in community service organizations to ensure community awareness of the hospital's services and support of behavioral health needs.
• Collaborate with Support Center marketing on facility specific and market wide strategies.
• Provides feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction.
• Determine and oversee goal setting process and assess performance of staff against goals/targets.
• Performs other duties as assigned.

Requirements

Education / Experience

• Bachelor's degree in marketing, business administration or communications or equivalent experience.
• Minimum of five (5) years healthcare business development experience including experience in leader or supervisor roles.
• Formal sales training including demonstrated healthcare sales experience preferred.
• Knowledge of hospital operations and psychiatric programs preferred.
• Understanding of revenue and expense management.

Qualifications / Skills

• Knowledge of hospital operations and psychiatric programs preferred.
• Strict adherence to all corporate compliance policies, which includes code of conduct and code of ethics.
• Strong leadership skills with the ability to set goals and targets for staff.
• Passes age/disability/cultural sensitivity skills test, probationary and annual monitor.
• Demonstrates knowledge of growth and development.
• Communicates in age/disability/culturally sensitive manner to patients, patient's families and referral sources.
• Must successfully complete CPR certification and an Oceans approved behavioral health de-escalation program.

Work Environment

Subject to many interruptions. Occasional pressure due to multiple calls and inquiries. This position can be high paced and stressful; must be able to cope mentally and physically to atmosphere. This person might sometimes experience disagreeable odors, sights and/or unpredictable patient behavior. Work requires spending approximately 80% of time traveling and working in the field.