Manager, Viral Marketing

Warner Music Group; Los Angeles (CA); On-site; USD 70,000 - 80,000; Full time

Job summary

Warner Music Group is seeking a Manager, Viral Marketing to blend traditional viral instincts with innovative approaches. You will lead campaigns across TikTok, Instagram, YouTube, X, and more to drive fan engagement and music consumption for our artist roster.

You’ll partner with artists, managers and internal teams to design creator campaigns, oversee content development, and optimize performance using real-time insights. Four days a week in-office is required.

Qualifications

• 2–4 years of influencer or digital marketing experience.
• Familiarity with content creation and distribution tools.
• Excellent writing, communication, and presentation skills.

Responsibilities

• Lead viral campaign execution for artist roster across platforms.
• Partner with artists, managers, and internal teams to develop creator campaigns.
• Maintain relationships with creators and emerging fan communities.
• Oversee ideation and content development for fast, scalable campaigns.
• Develop goals, metrics, strategy, and budgets for campaigns.
• Use real-time insights to optimize campaigns quickly.
• Create campaign recaps and post-mortems.
• Coordinate multi-account creator posting networks and distribution systems.

Skills

Influencer marketing

Social media

Digital marketing

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Manager, Viral Marketing

A little bit about our team: Are you passionate about the intersection of music, technology, and creativity? Do you understand how emerging tools & strategies can unlock new ways to reach fans at scale? The Warner Records Viral Marketing Team is in search of a Manager, Viral Marketing who can blend traditional viral instincts with forward-looking, innovative approaches to content creation and distribution.

Your role:

We are looking for a dynamic professional with experience using generative AI and other emerging tools to drive viral campaigns across TikTok, Instagram, YouTube, X, and beyond. The ideal candidate has a deep knowledge of culture, an eagerness to experiment with new technology, and a track record of leveraging automation and content systems to fuel fan engagement and music consumption.

Here you’ll get to:

• Lead viral campaign execution for your artist roster, focusing on implementing techniques to scale content production and distribution.
• Partner closely with artists, managers, and internal departments to develop innovative creator campaigns and content strategies that align with larger marketing visions.
• Maintain relationships with creators and knowledge of emerging fan communities, exploring how these ecosystems can accelerate adoption.
• Oversee creative ideation and content development, ensuring campaigns are designed for speed, scale, and adaptability.
• Develop goals, metrics, strategy, and budget for each campaign.
• Use real-time insights and performance data to optimize quickly and continuously.
• Create campaign recaps and post-mortems.
• Implement campaigns at scale, including orchestrating multi-account creator posting networks and automated distribution systems.
• Experiment with and evaluate partnerships with new technology vendors, seeding agencies, and creator networks.

About you:

2 to 4 years professional experience in influencer, social media, or digital marketing (music experience preferred but not required). Familiarity with content creation and distribution tools. Strong grasp of social platforms and digital ecosystems, with a proven ability to amplify content and build fan engagement. Demonstrated curiosity and adaptability in exploring new technologies. Strong organizational, project management, and decision-making skills with acute attention to detail and deadlines. Excellent writing, communication, and presentation skills. Ability to work effectively in a fast-paced environment, balancing multiple priorities.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

Annual Rate: $70,304 to $80,000 Annually

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents: 2026 Benefits At A Glance final.pdf EVerify Participation Poster.pdf Right To Work .pdf

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. Consider a career at WMG and be a part of one of the biggest forces in music today.