Manager, TikTok Shop

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 85,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life insurance

Disability insurance

Retirement savings plans

Education-related programs

Paid holidays

Vacation time

Incentive compensation programs

Job summary

The Estée Lauder Companies Inc. in New York City is seeking a Manager, TikTok Shop to lead day-to-day operations of TikTok Shop across its brand portfolio, deliver GMV targets, and optimize seller performance in a fast-paced, cross-functional environment.

You will collaborate with Brand teams, agency partners, and internal stakeholders to forecast sales, plan inventory, and develop compelling TikTok-ready assortments while tracking KPIs and ensuring operational excellence.

Qualifications

• 5+ years in eCommerce, DTC, social commerce, marketplace, or adjacent.
• Demonstrated success managing external agencies or vendors.
• Strong interest in social commerce and TikTok trends.
• Excellent project management and communication skills.
• Data-savvy with experience using platform analytics and performance metrics.
• Experience in a fast-paced, cross-functional environment.

Responsibilities

• Responsible for day-to-day management of 1+ ELC brand TikTok Shops; in partnership with Brand lead and agency partner, delivering GMV and profitability targets
• Accountable for daily optimizations in and management of Seller Center, including Shop Performance Score drivers
• Accountable for channel sales forecasting and inventory planning, in partnership with Brand Online and Supply Planning counterparts
• Develop trend-savvy, strategic assortments tailored to TikTok Shop
• Leverage platform tools to track sales, ad spend, marketing KPIs and campaign effectiveness to inform shop management/strategy
• Develop weekly brand-level reporting, insights, and data-driven action share-out mechanisms and lead regular meetings to delivery this package to Brand and Regional leadership
• Cross-functional collaboration across Brand, Marketing, Finance, Supply Chain, IT, Customer Service, etc. to ensure operational efficiency
• Oversee the performance and output of any external agencies
• Liaise with TikTok and other platform account teams
• Track the competitive landscape and translate signals into actionable recommendations

Skills

Project management

Communication skills

Data analytics

P&L awareness

Cross-functional

Agency/vendor management

Social commerce interest

Job description

Job Title: Manager, TikTok Shop

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Title: Manager, TikTok Shop

Reports to: Executive Director, Social & Creator Commerce

Location: BASED IN NYC - NO REMOTE WORK OPPORTUNITY

About The Job

Social Commerce is rewriting how beauty gets discovered and sold. ELC is building a Social & Creator Commerce team to lead it in North America; scaling TikTok Shop, while shaping our commercial and operational strategy across Shop.my, LTK, and affiliate partnerships at scale.

We're hiring a Manager, TikTok Shop to be our platform expert - partnering with regional Brand leads, shaping the cross-functional operations that meet consumer and creator needs (Supply Chain, Planning, IT, Marketing, Online), holding agency partners accountable, and staying deep in the levers of performance that drive commercial outcomes.

The ideal candidate brings commercial fluency, a growth mindset, and genuine excitement about building inside ambiguity. Direct TikTok Shop experience is a plus, not a requirement — we care more about how you think than what platforms you've touched.

Responsibilities

• Responsible for day-to-day management of 1+ ELC brand TikTok Shops; in partnership with Brand lead and agency partner, delivering GMV and profitability targets
• Accountable for daily optimizations in and management of Seller Center, including Shop Performance Score drivers
• Accountable for channel sales forecasting and inventory planning, in partnership with Brand Online and Supply Planning counterparts
• Develop trend-saavy, strategic assortments tailored to TikTok Shop
• Leverage platform tools to track sales, ad spend, marketing KPIs and campaign effectiveness to inform shop management/strategy
• Develop weekly brand-level reporting, insights, and data-driven action share-out mechanisms and lead regular meetings to delivery this package to Brand and Regional leadership
• Cross-functional collaboration across Brand, Marketing, Finance, Supply Chain, IT, Customer Service, etc. to ensure operational efficiency
• Oversee the performance and output of any external agencies
• Liaise with TikTok and other platform account teams
• Track the competitive landscape and translate signals into actionable recommendations
  
  

Requirements

• 5+ years in eCommerce, DTC, social commerce, marketplace, or adjacent
• Demonstrated success managing external agencies or vendors
• Strong interest in social commerce, TikTok trends and TikTok Shop
• Excellent project management and communication skills.
• Data-savvy, with experience using platform analytics, dashboards, and performance metrics. P&L fluency a plus.
• Experience in a fast-paced, cross-functional environment.
  
  

Pay Range

Anticipated Base Salary Range $85,000.00 to $139,600.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).

You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.

Equal Opportunity Employer

We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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