Manager, TikTok Shop

Estée Lauder Companies; New York (NY); On-site; USD 85,000 - 139,600; Full time

Benefits offered by this job

Health insurance

Retirement savings plans

Paid holidays and vacation time

Job summary

Estée Lauder Companies is seeking a Manager for TikTok Shop in New York. In this role, you will oversee daily management of brand TikTok Shops, ensuring profitability and optimizing performance. Your experience in eCommerce and strong communication skills will be key.

Your responsibilities include sales forecasting, strategic assortments development, and cross-functional collaboration. The anticipated salary range for this position is between $85,000 to $139,600 annually, with benefits including health insurance and retirement plans.

Qualifications

• 5+ years in eCommerce, DTC, social commerce, marketplace, or adjacent.
• Demonstrated success managing external agencies or vendors.
• Strong interest in social commerce and TikTok trends.

Responsibilities

• Manage day-to-day operations of ELC brand TikTok Shops.
• Optimize Seller Center and manage performance metrics.
• Forecast sales and manage inventory planning.

Skills

eCommerce

social commerce

project management

data analytics

communication skills

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Social Commerce is rewriting how beauty gets discovered and sold. ELC is building a Social & Creator Commerce team to lead it in North America; scaling TikTok Shop, while shaping our commercial and operational strategy across Shop.my, LTK, and affiliate partnerships at scale.

We're hiring a Manager, TikTok Shop to be our platform expert - partnering with regional Brand leads, shaping the cross‑functional operations that meet consumer and creator needs (Supply Chain, Planning, IT, Marketing, Online), holding agency partners accountable, and staying deep in the levers of performance that drive commercial outcomes.

Responsibilities

• Responsible for day‑to‑day management of 1+ ELC brand TikTok Shops; in partnership with Brand lead and agency partner, delivering GMV and profitability targets
• Accountable for daily optimizations in and management of Seller Center, including Shop Performance Score drivers
• Accountable for channel sales forecasting and inventory planning, in partnership with Brand Online and Supply Planning counterparts
• Develop trend‑savvy, strategic assortments tailored to TikTok Shop
• Leverage platform tools to track sales, ad spend, marketing KPIs and campaign effectiveness to inform shop management/strategy
• Develop weekly brand‑level reporting, insights, and data‑driven action share‑out mechanisms and lead regular meetings to deliver this package to Brand and Regional leadership
• Cross‑functional collaboration across Brand, Marketing, Finance, Supply Chain, IT, Customer Service, etc. to ensure operational efficiency
• Oversee the performance and output of any external agencies
• Liaise with TikTok and other platform account teams
• Track the competitive landscape and translate signals into actionable recommendations

Requirements

• 5+ years in eCommerce, DTC, social commerce, marketplace, or adjacent
• Demonstrated success managing external agencies or vendors
• Strong interest in social commerce, TikTok trends and TikTok Shop
• Excellent project management and communication skills
• Data‑savvy, with experience using platform analytics, dashboards, and performance metrics. P&L fluency a plus
• Experience in a fast‑paced, cross‑functional environment

Pay Range and Benefits

Anticipated Base Salary Range $85,000.00 to $139,600.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, education‑related programs, paid holidays and vacation time. The Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)). You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.

Equal Opportunity Employer

We are an equal‑opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.