Executive Director, Global Influencer Marketing Strategy & Operations

Estée Lauder Companies; New York (NY); On-site; USD 158,650 - 272,700; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life insurance

Disability insurance

Retirement plans

Education programs

Incentive compensation

Job summary

The Estée Lauder Companies is seeking an Executive Director, Influencer Marketing to lead global strategy and framework for influencer initiatives across brands and affiliates. You will shape how influencers are identified, engaged, and measured, embedding influencer as a core growth lever.

You'll collaborate with IT, legal, and marketing teams to scale platforms, establish KPI standards, and govern partnerships, ensuring consistent, scalable execution across the enterprise.

Responsibilities

• Define enterprise influencer marketing strategy with a global vision across brands and affiliates.
• Establish global influencer tiering models, playbooks and activation frameworks.
• Define global investment guidance frameworks aligned to market maturity and category growth.
• Build competitive intelligence, benchmarking frameworks and performance benchmarks.
• Collaborate with IT and performance marketing to embed influencer insights across initiatives.
• Define global KPI frameworks and reporting standards across brand and performance objectives.
• Enable the OneELC operating model across brands, regions, and local teams.
• Establish governance for brand safety, disclosures, contracts, and usage rights with global legal teams.
• Develop a global influencer community and capability-building materials.

Job description

Description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Role Overview: The Executive Director, Influencer Marketing partners with global brands and affiliates to operationalize and elevate influencer marketing across all ELC brands. This role is responsible for developing frameworks to identify and engage different tiers of influencers, enabling the selection and adoption of the right global technology platforms for discovery and performance measurement, and designing the operating model including agency partnerships and market collaboration that supports consistent, scalable execution. The Executive Director ensures influencer marketing is embedded as a strategic enabler of our new global Growth Marketing practice, delivering brand equity and measurable business impact across the enterprise.

Key Responsibilities

Influencer Strategy & Frameworks

• Define enterprise influencer marketing strategy, with a clear global vision to accelerate adoption and value realization across brands and affiliates.
• Establish global influencer tiering models, playbooks and activation frameworks, to outline best practices for brands and affiliates to embed influencer into their overall brand ecosystem with clear roles and KPIs.
• Define global investment guidance frameworks aligned to market maturity, channel roles, and category growth ambitions.
• Build competitive intelligence and benchmarking frameworks including share of voice, creator mix, and performance benchmarks.
• Collaborate closely with media and social commerce teams to embed influencer best practices and frameworks as part of an integrated communications strategy.

Technology, Measurement & Performance

• Partner closely with IT and global affiliates to identify and scale global influencer technology platforms for discovery, management, activation and measurement.
• Establish global affiliate technologies globally (eg. Shop my) and work closely with performance marketing team to embed insights into our total performance approach.
• Define global KPI frameworks and reporting standards across brand and performance objectives, with clear monitoring to track global performance and adoption.
• Define standardized global KPI taxonomy across brand, engagement, commerce and ROI metrics.

Operating Model & Governance

• Enable the new OneELC global operating model for influencer marketing, defining roles and responsibilities across global brands, regions, and local teams.
• Establish global roster of influencer agencies and work with global affiliates to embed as part of their local ways of working.
• Partner with legal to establish global agency contracting framework and incentive model to unlock full potential from agency partners.
• Establish clear governance, guidelines, and best practices covering brand safety, compliance, disclosures, contracts, and usage rights in close partnership with global legal teams.

Market Enablement & Capability Building

• Develop global influencer community across ELC, cascading global best practices, learnings and feedback on global frameworks.
• Build out global capability building materials to level up the organization and build excellence in influencer strategy and execution.
• Build and mentor a high-performing global team and extended community of influencer practitioners.

Pay Range

Anticipated Base Salary Range $158,650.00 to $272,700.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly).

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• education-related programs
• paid holidays and vacation time
• highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s))

You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.

Equal Opportunity Employer

We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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