Executive Director, Global Influencer Marketing Strategy & Operations

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 158,650 - 272,700; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life and disability insurance

Retirement savings plans

Education-related programs

Paid holidays and vacation time

Incentive compensation programs

Commission/Bonus Plan

Job summary

The Estée Lauder Companies Inc. seeks an Executive Director, Influencer Marketing to lead global influencer strategy across brands and affiliates, building frameworks for discovery, activation and measurement that scale.

You will define a unified operating model, partner with IT and legal, implement KPI taxonomies and program governance, and embed influencer practices into Growth Marketing to drive brand equity and measurable impact.

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Role Overview

The Executive Director, Influencer Marketing partners with global brands and affiliates to operationalize and elevate influencer marketing across all ELC brands. This role is responsible for developing frameworks to identify and engage different tiers of influencers, enabling the selection and adoption of the right global technology platforms for discovery and performance measurement, and designing the operating model including agency partnerships and market collaboration that supports consistent, scalable execution. The Executive Director ensures influencer marketing is embedded as a strategic enabler of our new global Growth Marketing practice, delivering brand equity and measurable business impact across the enterprise.

Qualifications

Key Responsibilities

Influencer Strategy & Frameworks

• Define enterprise influencer marketing strategy, with a clear global vision to accelerate adoption and value realization across brands and affiliates.
• Establish global influencer tiering models, playbooks and activation frameworks, to outline best practices for brands and affiliates to embed influencer into their overall brand ecosystem with clear roles and KPIs.
• Define global investment guidance frameworks aligned to market maturity, channel roles, and category growth ambitions.
• Build competitive intelligence and benchmarking frameworks including share of voice, creator mix, and performance benchmarks.
• Collaborate closely with media and social commerce teams to embed influencer best practices and frameworks as part of an integrated communications strategy.

Technology, Measurement & Performance

• Partner closely with IT and global affiliates to identify and scale global influencer technology platforms for discovery, management, activation and measurement.
• Establish global affiliate technologies globally (eg. Shop my) and work closely with performance marketing team to embed insights into our total performance approach.
• Define global KPI frameworks and reporting standards across brand and performance objectives, with clear monitoring to track global performance and adoption.
• Define standardized global KPI taxonomy across brand, engagement, commerce and ROI metrics.

Operating Model & Governance

• Enable the new OneELC global operating model for influencer marketing, defining roles and responsibilities across global brands, regions, and local teams.
• Establish global roster of influencer agencies and work with global affiliates to embed as part of their local ways of working.
• Partner with legal to establish global agency contracting framework and incentive model to unlock full potential from agency partners.
• Establish clear governance, guidelines, and best practices covering brand safety, compliance, disclosures, contracts, and usage rights in close partnership with global legal teams.

Market Enablement & Capability Building

• Develop global influencer community across ELC, cascading global best practices, learnings and feedback on global frameworks.
• Build out global capability building materials to level up the organization and build excellence in influencer strategy and execution.
• Build and mentor a high-performing global team and extended community of influencer practitioners.

Pay Range

Anticipated Base Salary Range $158,650.00 to $272,700.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly).

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including:

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• education-related programs
• paid holidays and vacation time
• highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s))
• eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.

We are an equal-opportunity employer.

Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Accommodations for job applicants with disabilities are available on request.

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