Manager, Strategy

UMW Universal McCann Worldwide LLC; United States; On-site; USD 81,000 - 99,000; Full time

Job summary

Omnicom’s UM agency seeks a Strategy and Planning professional to translate consumer and retailer audiences into actionable profiles. You will lead research, develop shopper strategies, and ensure consistency across plan development with strong cross-functional collaboration.

Requirements include a bachelor’s degree and 3–5 years’ experience in agency or commerce media, plus excellent communication and data-analysis skills. Office presence three days weekly is expected.

Qualifications

• Bachelor’s degree required.
• 3–5 years of working experience.
• Ability to manage team and cross-team communication.
• Agency and/or Commerce media experience preferred.
• Excellent written and oral communication.
• Familiarity with research and data analysis.

Responsibilities

• Define audiences using UM’s data stack and 3P data.
• Develop profiles of retailer/shopper audiences.
• Propose and execute primary research related to profiling audiences.
• Identify insights about business, target audiences, and wider environment.
• Listen, identify, and articulate shopping drivers and barriers.
• Integrate client and retail partner research into strategy.
• Develop retailer/shopper strategies aligned to the Connections Strategy." ,
• Collaborate to ensure strategic consistency across plan development and implementation.
• Build client relationships and deliver work on time and on brief.

Skills

Great written & oral communication

Data-driven profiling

Research & data analysis

Microsoft Office (Excel/PowerPoint)

Education

Bachelor’s degree

Job description

Agency: UM Job Function: Strategy and Planning Job Subfunction: Strategy

Job Description

Key Responsibilities

• Defining Audiences Use UM’s data stack and 3P data to translate consumer audiences into retailer/shopper specific audiences
• Through a combination of quantitative and qualitative data, develop profiles of these audiences
• Propose, execute and share relevant primary research related to profiling these audiences
• Identifying Insights Maintain a deep understanding ofbusiness, target audiences and wider communications and commerce environment
• Listen, identify, and articulate compelling shopping drivers, barriers and channel relationship insights
• Understand and integrate client and retail partners research into strategy
• Strategic Development Develop retailer/shopper strategies that are cascade from the Connections Strategy to guide targeted, innovative media vehicles and programs
• Collaborate in the development of engagement ideas
• Ensure strategic consistency across all elements of plan development and implementation
• Storytelling Package strategic ideas with clarity for presentation
• Assist in crafting and selling strategies
• Consult on development of support materials
• Collaboration Develop effective and inspiring working relationships with team members, including research, planning, digital, etc
• Work to build respectful, collaborative working relationships with retail and media partners, as well as outside agency partners
• Maintain client relationships and ensure timely creation & delivery of work

Desired Skills & Experience

• Bachelor’s degree required
• 3-5 years of working experience required
• Ability to manage team, both upwards and downwards, to ensure cross team communication
• Agency and/or Commerce media experience preferred
• Great written and oral communication
• Familiarity with research and analyzing data
• Effectively manage multiple projects and meeting tight deadlines under a fast-paced environment
• Proficient in Microsoft Office (Excel, PowerPoint, etc.)

Key Characteristics

• Gravitas + adept influencing- the personal and professional credibility to carry the system with it
• Humble confidence - confident in skills and willing to provide a proactive point of view
• Constructive discontent – always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
• Innovative drive – comfortable in ‘white space’ work areas and willing to take risks, test the norm, measure and learn forward
• Proactive personal accountability – if it’s to be, it’s up to me
• Authentic + humanistic – be approachable, real and human
• Team first – a cultural force for building the best team
• Humor - willing to have fun and not take ourselves too seriously

$90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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