Associate Director, Growth Analytics

Adelphi Group; Boston (MA); On-site; USD 110,000 - 140,000; Full time

Job summary

Omnicom's MediaHub WW in Boston seeks a Strategy and Planning professional focused on research and insights.

External responsibilities include delivering actionable insights, leading analytics, and presenting to clients. Internal duties cover budget planning, mentoring teams, and driving process improvements. Strong leadership and communication are essential.

Qualifications

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Knowledge in audience-based marketing and data-driven advertising.
• Analytic and problem-solving skills to clarify strategic and operational issues.
• Proven leadership with strong client relationship experience.
• Excellent communication and presentation skills.
• Ability to train and coach colleagues for growth.
• Comfortable working in ambiguous situations.

Responsibilities

• External facing responsibilities: build understanding of client strategic issues, deliver actionable insights, participate in measurement plans, and present to clients.
• Generate insights and compelling narratives through advanced analytics techniques.
• Lead and mentor analysts and managers; train teams.
• Identify opportunities to improve processes and drive client value.
• Internal facing responsibilities: budget planning with Planning and Investment teams, and ongoing optimization of plans.
• Oversee cross-functional tasks and ensure priorities are clear.

Skills

Industry knowledge in marketing data

Integrated marketing analytics

Audience-based marketing

Analytics problem solving

Leadership and client relations

Communication and presentation

Coaching and mentorship

Adaptability in ambiguity

Education

University degree with 5–7 years data/analytics experience in advertising/marketing/digital consulting

Job description

Agency:

MediaHub WW

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$110,000 - $140,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.