Manager, Special Event Sales

Nashville Soccer Club; Nashville (TN); On-site; USD 60,000 - 100,000; Full time

Job summary

Nashville Soccer Club, at GEODIS Park, seeks a Manager of Special Events Sales to drive revenue by selling and coordinating unique venue spaces for corporate and social events. You will develop new business, nurture client relationships, and craft proposals from outreach through event execution.

Collaborate with operations, marketing, and sponsorship teams to maximize venue use, deliver exceptional client experiences, and guide proposals, tours, and post-event reporting.

Qualifications

• Bachelor’s degree or 3+ years in event sales in related settings.
• Experience in stadium/sports/entertainment event sales preferred.
• Proven prospecting, negotiating, and closing skills.
• Strong knowledge of event/hospitality industry; Nashville market a plus.
• Food and Beverage knowledge.
• CRM proficiency with venue-management tools.

Responsibilities

• Identify and pursue new business opportunities through networking, cold outreach, client referrals, trade publications, and research.
• Build relationships with event planners and decision-makers to promote GEODIS Park’s event offerings.
• Schedule and lead venue tours for prospective clients.
• Prepare and deliver proposals and presentations to secure bookings.
• Maintain and grow relationships with existing clients for repeat business.
• Collaborate with internal scheduling and booking teams to secure venue availability.
• Partner with operations, marketing, sponsorship, and premium sales teams to support event execution and maximize revenue.
• Develop innovative sales strategies and tailored event packages.
• Attend industry events to generate new leads and stay connected to local trends.

Skills

Excellent communication

Relationship-building

Detail-oriented

Self-driven & collaborative

Evenings/weekends/holidays flexibility

Education

Bachelor’s degree (Business/Hospitality/Marketing or related)

3+ years in event sales (hospitality/corporate)

Tools

Tripleseat

Momentus

VenueOps

Microsoft Office

Job description

As the Manager, Special Events Sales at GEODIS Park, home of Nashville SC, you will play a critical role in driving revenue through the sales and coordination of special events. This position is focused on developing new business, maintaining strong client relationships, and creatively packaging GEODIS Park’s unique venue spaces. You will work collaboratively with internal stakeholders to maximize venue usage and ensure an exceptional client experience from initial outreach through event execution.

Responsibilities

• Identify and pursue new business opportunities through networking, cold outreach, client referrals, trade publications, and database research.
• Build relationships with local event planners, corporate planners, and decision-makers to promote GEODIS Park’s event offerings.
• Schedule and lead venue tours for prospective clients, showcasing features and amenities.
• Prepare and deliver professional proposals and presentations using data, visuals, and client-focused storytelling to secure bookings.
• Maintain and grow relationships with existing clients to drive repeat business and long-term partnerships.
• Conduct market research to uncover new leads and cross-departmental tie-in opportunities.
• Collaborate with internal scheduling and booking teams to secure venue availability.
• Partner with operations, marketing, ticketing, sponsorship, and premium sales teams to support event execution and maximize revenue.
• Work with sponsorship and premium sales teams to package special event opportunities with partner or hospitality activations.
• Assist in the ideation and execution of internal special event series and venue-driven initiatives.
• Develop innovative sales strategies and social event packages to increase visibility and overall revenue.
• Attend industry events and networking functions as a representative of GEODIS Park to generate new leads and stay connected to local trends.
• Provide regular reporting on sales activity, pipeline updates, and performance metrics to the Senior Director of Special Events.
• Ensure a seamless handoff and continued communication with operations teams to execute event logistics successfully.
• Support the Senior Director in strategic initiatives, special projects, and other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Hospitality, Marketing, or related field; or 3+ years of relevant sales experience in events, hospitality, or corporate settings.
• Experience working in a stadium, sports, entertainment, hotel, or convention center setting in an event sales role preferred.
• Proven success in prospecting, negotiating, and closing diverse event sales.
• Strong knowledge of the event/hospitality industry; familiarity with the Nashville market is a plus.
• Strong Food and Beverage Knowledge
• Excellent communication and relationship-building skills.
• Detail-oriented multitasker with experience managing fast-paced projects.
• Advanced experience in CRM and venue management tools (e.g., Tripleseat, Momentus, VenueOps) and proficiency with Microsoft Office.
• Creative in developing tailored event packages.
• Self-driven, collaborative, and results-driven.
• Availability for evenings, weekends, and holidays, as required by event schedules.