Manager, Social Content & Influence Strategy

Leadout Capital; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Salesforce is seeking a Social & Influencer Marketing lead to own influencer networks, industry voices, and employee advocacy around major product launches. You'll partner with content strategy and the creative team to shape launches, coordinate creators and editors, and drive editorial rhythm across Instagram and TikTok, aligning with business priorities and moments.

You're deeply plugged into culture, translating trends into opportunities and ensuring timely, on-brand execution with

Qualifications

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields.
• Experience managing influencer or creator relationships end-to-end.
• Hands-on experience developing and shipping social content.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments.
• Strong cross-functional leadership skills.
• Track record of developing clear product or solution narratives.
• Strong working knowledge of Instagram and TikTok.
• Experience managing project budgets and timelines.
• Strong written and verbal communication skills.
• Experience with employee advocacy programs is a plus.

Responsibilities

• Own the influencer program end-to-end, including relationships, engagement cadence, and activation tiers.
• Build and manage relationships with industry voices around Salesforce priorities.
• Own employee advocacy program editorial rhythm and activation of ambassadors.
• Co-lead social execution for major product launches, coordinating influencers and content production.
• Shape strategy and presence for Instagram and TikTok across channels.
• Monitor trends and identify conversations, creators, formats, and behaviors Salesforce can participate in.
• Connect Influencer Center of Excellence with Slack Social & Influence team for alignment.
• Lead cross-functional problem-solving when priorities compete within a launch.
• Keep stakeholders aligned on decisions, dependencies, and trade-offs.

Skills

Social media

Influencer marketing

Content strategy

Cross-functional leadership

Instagram

TikTok

Budget management

Job description

About the Role

Join Salesforce’s Social & Influence Marketing team to lead our influencer and industry voice ecosystem, grow our employee advocacy program, and help bring major Product Launches to life across social.

This is a dual-track role for someone who is equally comfortable building influencer relationships and shaping social content around a launch moment. You’ll own key programs end-to-end, co-lead Product Launch execution with our Content Strategy & Creative Lead, and bring the cross-functional teams required to deliver the work together.

You’re also deeply plugged into culture — someone who understands the conversations, creators, formats, and behaviors shaping social in real time, and can turn that fluency into relevant content and influencer opportunities for Salesforce.

What You'll Own

• Influencers (AI Creators & Builders): Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
• Industry Voices: Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
• Employee Advocacy: Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
• Product Launches: Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
• Channel Strategy: Own the strategy and presence for Instagram and TikTok, shaping how Salesforce shows up across both channels.
• Trend-spotting: Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.

Cross-Functional Leadership

• Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
• Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
• Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.

How You'll Work With the Team

• Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.
• Bring insights from influencers, creators, and industry voices back into the team — helping inform how we think about audiences, narratives, content, and cultural opportunities.
• Collaborate with the Social Strategy & Operations Lead, using measurement, performance insights, and competitive intelligence to inform the work and understand its impact.

What Success Looks Like

• Slack has a well-run influencer and industry voice ecosystem with clear relationship tiers, engagement strategies, and a predictable activation cadence.
• Employee advocacy operates with a consistent editorial rhythm and an engaged network of employee ambassadors.
• Instagram and TikTok have clear strategies and increasingly distinctive roles within Salesforce’s broader social presence.
• Product Launches are delivered on time and on budget, with strong alignment across influencer, content, measurement, and operations.
• You take full accountability for the work you own and progressively lead larger, more complex launch moments independently.

Qualifications & Experience

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution.
• Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement.
• Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
• Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes.
• A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights.
• Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends.
• Experience managing project budgets and timelines and making sound decisions within moderate ambiguity.
• Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs.
• Experience with employee advocacy programs and tiered influencer engagement models is a plus.