Influencer & Product Launch Social Lead

Leadout Capital; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Salesforce is seeking a Social & Influencer Marketing lead to own influencer networks, industry voices, and employee advocacy around major product launches. You'll partner with content strategy and the creative team to shape launches, coordinate creators and editors, and drive editorial rhythm across Instagram and TikTok, aligning with business priorities and moments.

You're deeply plugged into culture, translating trends into opportunities and ensuring timely, on-brand execution with

Qualifications

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields.
• Experience managing influencer or creator relationships end-to-end.
• Hands-on experience developing and shipping social content.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments.
• Strong cross-functional leadership skills.
• Track record of developing clear product or solution narratives.
• Strong working knowledge of Instagram and TikTok.
• Experience managing project budgets and timelines.
• Strong written and verbal communication skills.
• Experience with employee advocacy programs is a plus.

Responsibilities

• Own the influencer program end-to-end, including relationships, engagement cadence, and activation tiers.
• Build and manage relationships with industry voices around Salesforce priorities.
• Own employee advocacy program editorial rhythm and activation of ambassadors.
• Co-lead social execution for major product launches, coordinating influencers and content production.
• Shape strategy and presence for Instagram and TikTok across channels.
• Monitor trends and identify conversations, creators, formats, and behaviors Salesforce can participate in.
• Connect Influencer Center of Excellence with Slack Social & Influence team for alignment.
• Lead cross-functional problem-solving when priorities compete within a launch.
• Keep stakeholders aligned on decisions, dependencies, and trade-offs.

Skills

Social media

Influencer marketing

Content strategy

Cross-functional leadership

Instagram

TikTok

Budget management

Job description

Salesforce is seeking a Social & Influencer Marketing lead to own influencer networks, industry voices, and employee advocacy around major product launches. You'll partner with content strategy and the creative team to shape launches, coordinate creators and editors, and drive editorial rhythm across Instagram and TikTok, aligning with business priorities and moments.

You're deeply plugged into culture, translating trends into opportunities and ensuring timely, on-brand execution with