Manager, Social Content & Influence Strategy

salesforce.com, inc.; Chicago (IL); On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Social & Influence Marketing lead to own influencer and industry voice programs, grow employee advocacy, and co-lead social execution for major product launches. You will own Instagram and TikTok strategy, build relationships with creators and industry voices, and coordinate cross-functional teams to deliver authentic, timely content.

This role requires 5+ years in social media or influencer marketing, strong leadership, and a deep understanding of social formats and

Qualifications

• 5+ years in social media, influencer marketing, or content strategy with ownership of campaigns (strategy through execution).
• End-to-end influencer/creator relationships management including sourcing, negotiation, briefing, activation, and measurement.
• Hands-on experience shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
• Strong cross-functional leadership coordinating creative, influencer, analytics, and operations partners around shared outcomes.
• Track record of developing clear product or solution narratives informed by audience insights.
• Strong working knowledge of Instagram and TikTok, including platform behaviors and trends.
• Experience managing project budgets and timelines and making decisions under ambiguity.
• Experience with employee advocacy programs is a plus.

Responsibilities

• Lead end-to-end influencer program with tiered activation.
• Build relationships with industry voices and influencers around Salesforce priorities and moments.
• Own employee advocacy program cadence and editorial rhythm.
• Co-lead social execution for major launches with influencer coordination and content production.
• Own Instagram and TikTok strategy and presence across channels.
• Monitor trends and identify opportunities for Salesforce to participate credibly.

Skills

Social media

Influencer marketing

Content strategy

Cross-functional leadership

Editorial planning

Campaign execution

Product Launch coordination

Instagram & TikTok knowledge

Budget management

Communication skills

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

Join Salesforce's Social & Influence Marketing team to lead our influencer and industry voice ecosystem, grow our employee advocacy program, and help bring major Product Launches to life across social.

This is a dual-track role for someone who is equally comfortable building influencer relationships and shaping social content around a launch moment. You'll own key programs end-to-end, co-lead Product Launch execution with our Content Strategy & Creative Lead, and bring the cross-functional teams required to deliver the work together.

You're also deeply plugged into culture - someone who understands the conversations, creators, formats, and behaviors shaping social in real time, and can turn that fluency into relevant content and influencer opportunities for Salesforce.

What You'll Own

• Influencers (AI Creators & Builders): Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
• Industry Voices: Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
• Employee Advocacy: Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
• Product Launches: Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
• Channel Strategy: Own the strategy and presence for Instagram and TikTok, shaping how Salesforce shows up across both channels.
• Trend-spotting: Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.

Cross-Functional Leadership

• Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
• Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
• Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.

How You'll Work With the Team

• Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.
• Bring insights from influencers, creators, and industry voices back into the team - helping inform how we think about audiences, narratives, content, and cultural opportunities.
• Collaborate with the Social Strategy & Operations Lead, using measurement, performance insights, and competitive intelligence to inform the work and understand its impact.

What Success Looks Like

• Slack has a well-run influencer and industry voice ecosystem with clear relationship tiers, engagement strategies, and a predictable activation cadence.
• Employee advocacy operates with a consistent editorial rhythm and an engaged network of employee ambassadors.
• Instagram and TikTok have clear strategies and increasingly distinctive roles within Salesforce's broader social presence.
• Product Launches are delivered on time and on budget, with strong alignment across influencer, content, measurement, and operations.
• You take full accountability for the work you own and progressively lead larger, more complex launch moments independently.

Qualifications & Experience

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution.
• Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement.
• Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
• Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes.
• A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights.
• Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends.
• Experience managing project budgets and timelines and making sound decisions within moderate ambiguity.
• Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs.
• Experience with employee advocacy programs and tiered influencer engagement models is a plus.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. (The CTA removed.)

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination.

Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.