Manager, Shopper Marketing (On-Premise)

Mark Anthony Brands Inc.; Illinois; On-site; USD 113,000 - 135,000; Full time

Benefits offered by this job

Bonus plan

Health benefits

401(k)

Paid time off

Training & development

Job summary

Mark Anthony Group in Chicago, IL seeks a Manager, On-Premise to shape and execute a best-in-class on-premise marketing strategy across segments, trade advocacy platforms and activation programs.

You will partner with the on-premise sales team to deliver RFP responses, develop POS tools and national activation programs, and coach one direct report while guarding brand objectives.

Qualifications

• Bachelor's Degree with 4–6 years in on-premise marketing in Alc/Bev or CPG.
• Experience partnering with sales and establishing channel credibility.
• Experience mentoring or managing people.

Responsibilities

• Lead development of on-premise marketing strategy by segment and programs.
• Develop on-premise POS tools and national activation programs.
• Partner with on-premise sales to respond to RFPs.
• Lead, coach, and mentor one direct report.

Skills

On-premise marketing

Alc/Bev

CPG

Leadership

Stakeholder management

Education

Bachelor's Degree

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives.Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, includingWhite Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

This role is responsible for development & implementation of the MABI on premise strategy that will expand consumer & account relevance and accelerate porfolio sell-in & velocity. The Manager, On-premise will be essential in crafting our marketing segmentation, drink & activation strategy to move on-premise marketing function to best-in-industry.

Accountabilities:

1. Lead the development of on-premise marketing strategy that enables MABI to be best-in-industry. Inclusive of marketing strategy by segment, trade advocacy platform & programs fit for channel.

2. Lead development of on-premise POS tools, occasion-based program activations ,national on-premise programs and key account custom programs

3. Partner with on premise sales team to deliver best-in-class responses to RFPs

4. Lead, coach and mentor one direct report

• Brand Health

Own:

• Strategy & Execution of on-premise marketing

Influence:

• RFPs and Key Account Activation

Veto:

• On-Premise strategies that do not align to brand objectives & guardrails

Critical Stakeholders & Relationships:

• Regional Marketing Team
• Finance & Compliance
• Creative Studio
• Brand Commercialization

Qualifications, Education, Experience:

• Bachelor's Degree & 4-6 years of on-premise marketing experience in Alc/Bev or CPG
• Experience partnering with sales team and establishing credibility as channel expert
• Has managed or mentored people

Skills Needed To Be Successful:

• Ability to craft meaningful marketing initiatives and sell those in both internally & externally

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $113,000 - $135,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.