Associate Brand Manager, RTD Spirits

Mike’s Hard Lemonade Co.; Chicago (IL); On-site; USD 80,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Health and welfare benefits

Company matching 401(k) contributions

Paid time off

Training and career growth

Job summary

Mark Anthony Group in Chicago, IL is seeking a driven marketing professional to lead local brand growth and commercial delivery for explosive-growth beverages. You will develop and execute integrated brand strategies, manage budgets, and coordinate cross-functional teams to maximize portfolio performance for White Claw, Mike’s Hard Lemonade, and Cayman Jack.

This role offers a competitive compensation package, comprehensive benefits, and opportunities for advancement within a fast-moving

Qualifications

• Bachelor's degree required with 3-5 years marketing experience in Alc/Bev or CPG.
• Experience working on a fast-moving explosive-growth brand.
• Strong analytical and creative problem-solving abilities.

Responsibilities

• Support Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Facilitate Innovation implementation and volume planning
• Support SKU assortment review and pricing strategy
• Coordinate the budget, performance reporting, and agency roster management
• ROI on Brand Plans
• Brand Growth & Health
• Innovation Metrics

Skills

Creative thinking

Analytical skills

Project management

Education

Bachelor's Degree

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives.Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, includingWhite Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

Drive brand growth by supporting the development and execution of integrated brand strategies, delivering impactful campaigns and innovation, and optimizing portfolio performance to strengthen brand equity and commercial results.

Accountabilities

• Support Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Facilitate the Innovation implementation and volume planning
• Support SKU assortment review and pricing strategy
• Coordinate the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
• ROI on Brand Plans
• Brand Growth & Health
• Innovation Metrics (i.e., Portfolio Management, Volume Projection, and SKU Optimization)

Own

• Deployment of Local Brand Growth Plan and Strategic Commercial Delivery

Influence

• Innovation, Brand Strategy, Planning & Asset Delivery

Veto

• US Cross-Functional Brand Commercialization Outputs (i.e., shopper-experimental, social, etc.)

Critical Stakeholders & Relationships

• Brand Campaigns, Playbooks, Calendars, and Brand-Related Financial Reporting and Insights

Qualifications, Education, & Experience

• Bachelor's Degree & 3-5 years of prior marketing experience, Alc/Bev or CPG preferred
• Experience working on a fast-moving, explosive-growth brand

Skills Needed To Be Successful

• Proven ability to think creatively, coupled with strong analytical and project management skills

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $80,000 to $92,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

Ambitiously Curious

Made With Humility

Daringly Disruptive

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.