Brand Manager, White Claw

Mark Anthony Group; Chicago (IL); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Health benefits

401(k) matching

Paid time off

Training and career growth

Job summary

Mark Anthony Group in Chicago is seeking a Brand Manager to lead activation of local brand growth plans, manage the deployment of marketing strategies, and drive commercial outcomes for the US portfolio including White Claw and Mike’s Hard Lemonade.

The role partners with Global and US Marketing, Sales, Finance and Digital teams to shape campaigns, asset delivery, and performance reporting, while guiding SKU optimization, pricing, and budget management.

Qualifications

• Bachelor's degree and 4–6 years' progressive marketing experience in Alc/Bev or CPG.
• Experience with fast-moving, explosive growth brands.

Responsibilities

• Activate local brand growth plans and commercial delivery.
• Build activation calendars and SKU assortment reviews including pricing strategy.
• Manage innovation, volume planning, and budget reporting.
• Oversee budget, performance reporting, and agency roster management.

Skills

Creative thinking

Analytical skills

Project management

Education

Bachelor's Degree in Marketing or related field

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Long Drink, and Cayman Jack.

This role is designed to manage one or more brands/sub-brands in the Mark Anthony portfolio for the US Business. The Brand Manager will be responsible for activating the marketing strategy, deployment, commercial management of brands in the US.

Accountabilities

• Activate Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Manage the innovation implementation and volume planning
• Build SKU assortment review & pricing strategy
• Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable

Key Metrics & Financial Targets

• ROI on Brand Plans
• Brand Growth & Health
• Volume & Sales
• Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)

Own

• Activation of local brand growth plan and strategic commercial delivery

Influence

• Innovation, Brand strategy, planning & asset delivery

Veto

• US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)

Critical Stakeholders & Relationships

• Global and US Marketing
• Sales, Finance, & Compliance
• Digital Center of Excellence
• Brand campaigns, playbooks & calendars
• Brand-related financial reporting and insights

Qualifications, Education, & Experience

• Bachelor's Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG Experience working on a fast-moving, explosive growth brand

Skills Needed To Be Successful

• Proven ability to think creatively, coupled with strong analytical and project management skills

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $100,000 to $135,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.