Manager – Property Marketing, Brand & Performance

Hines; Houston (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Manager for Property Marketing, Brand & Performance. In this pivotal role, you will spearhead the development and execution of innovative marketing strategies tailored to enhance property visibility and leasing success. Collaborating with diverse teams, you will leverage data-driven insights to craft compelling narratives that resonate with local audiences. This position offers a unique opportunity to influence marketing trends and drive business growth in a vibrant and supportive work environment, where your contributions will be recognized and valued.

Benefits

Comprehensive training programs

Competitive compensation

Robust benefits

Generous vacation packages

Qualifications

• 5+ years of experience in marketing in commercial or multifamily real estate.
• Strong attention to detail and ability to manage multiple deadlines.

Responsibilities

• Develop and implement annual marketing plans for properties.
• Analyze data to create marketing budgets and provide insights.

Skills

Marketing Strategy

Data Analysis

Project Management

Negotiation Skills

Customer Service

Education

Bachelor's degree in Marketing or related field

Tools

Entrata

Yardi

GA4

Social Media Platforms

Job description

Manager – Property Marketing, Brand & Performance

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When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

As Manager – Property Marketing, Brand & Performance with Hines, you will support the formulation and execution of Hines’ national marketing strategies by developing and implementing programs and initiatives for properties within the portfolio, creating tactical advertising and marketing strategies to support each individual property, and integrating media and property marketing technologies that enhance the visibility and presence of each community.

You will work closely with local project and regional development and operations teams to create a clear vision and marketing strategy for each asset, tailored to each specific local audience, while simultaneously aligning the properties with a portfolio-wide strategy.

You will be passionate about understanding the latest property-level marketing trends and emerging technologies to support effective promotion and leasing of projects in exciting and engaging ways. You will be a true collaborator, sharing these insights and best practices with marketing and communications peers across the organization.

You will be comfortable telling a marketing story by analyzing data and presenting that information to stakeholders. You will be an expert communicator, skilled at presenting to current and potential clients to secure and retain property management contracts.

• Develop and implement annual marketing plans by assessing industry trends, opportunities, and threats to create effective response strategies, working with regional leaders to plan and coordinate advertising and promotional marketing campaigns, and executing marketing activities and programs to achieve revenue and business development goals
• Leverage data to create and own marketing budgets for stabilized, active new developments and acquisitions
• Effective negotiation skills vital for balancing the often diverse and competing interests of internal and external stakeholders
• Strategically monitor property performance via Entrata and GA4 and provide marketing recommendations to increase lead generation
• Confidence in reviewing paid search and social performance campaigns and providing feedback on performance to agency partners
• Provide operations with weekly and monthly marketing reports as needed, giving insights beyond the numbers and telling a story with data
• Exemplify the definition of customer service to our internal and external partners
• Be confident in challenging leadership in Hines development and asset management as necessary to help educate on multifamily marketing best practices
• Find excitement in training and partnering with on-site leasing and marketing teams to create engaging brands and property content
• Support initiatives and programs that drive public and client relationship strategy by participating in meetings and pitches with clients, investors, and equity partners, representing Hines in important industry events, and creating brochures, presentation materials, and other promotional and collateral products.
• Keep abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training programs, business meetings, conferences, and other events, researching and/or subscribing to the internet or other professional publications, and/or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.

Qualifications

Minimum Requirements include:

• Bachelor's degree (or equivalent) from an accredited institution
• Five or more years of experience in marketing in commercial or multifamily real estate or related field
• Experience working in multifamily marketing with vendor and agency oversight and management
• Excellent project management and planning skills
• Strong attention to detail
• Ability to work under pressure and manage multiple deadlines
• A strong team player and ability to work in a dynamic, matrixed organization
• Ability to interact with senior leaders, project teams and team members with knowledge and diplomacy
• Familiarity with social media (Instagram, Twitter, Facebook, YouTube, LinkedIn) and associated advertising platforms
• Experience working with property management/marketing platforms, e.g. Entrata, Yardi
• In-office 5 days per week, with flexibility as-needed.
• Must be able to travel up to 30% of the time.
• Compensation: $95,000 - $125,000; Houston - will be based on experience

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Real Estate and Marketing Services

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