Marketing Program Lead for Growth & Learning Platform

Girls Who Code; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Girls Who Code is seeking a Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. You will craft marketing materials and campaigns to recruit students and facilitators for in‑person and online programs.

Collaborate with Marketing and Programs teams to develop integrated campaigns that boost program visibility, platform signups, and brand presence in the tech community.

Qualifications

• Ability to translate program goals into marketing strategies and campaigns.
• Experience leading multiple projects with many stakeholders.
• Familiarity with online learning audiences and engagement drivers.
• Proven track record in integrated digital marketing across social, email, web, and communities.
• Strong storytelling and content development skills for diverse audiences.

Responsibilities

• Serve as a connector between Programs and Marketing to amplify events and initiatives.
• Develop and execute marketing campaigns for program events and milestones across digital channels.
• Collaborate with Programs to recruit facilitators and students for in-person and online programs.
• Design strategies to drive signups for the learning platform through awareness and engagement.
• Drive student engagement and retention through targeted in-platform activities.
• Create multi-platform materials reflecting the organization's voice and mission.
• Coordinate outreach to student and alumni communities for content submissions.
• Support ad creative, targeting, and messaging to optimize traffic and conversions.
• Analyze campaign performance and use insights to refine strategies.

Skills

Cross-functional collaboration

Project management

Data-driven marketing

Storytelling & content

Fast-paced environment

Equity in tech

Job description

Girls Who Code is seeking a Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. You will craft marketing materials and campaigns to recruit students and facilitators for in‑person and online programs.

Collaborate with Marketing and Programs teams to develop integrated campaigns that boost program visibility, platform signups, and brand presence in the tech community.