Manager, Programs Marketing

Girlswhocode; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Girls Who Code is seeking a Manager, Programs Marketer to enhance awareness and growth for their initiatives and tech learning platform. This role involves creating compelling marketing materials and executing campaigns to recruit students and facilitators.

The ideal candidate should have expertise in growth marketing and community engagement, focusing on expanding access in technology for diverse individuals. Join a passionate team dedicated to empowering the next generation.

Qualifications

• Strong cross-functional collaboration skills to translate program goals into marketing strategies.
• Proven project management abilities to oversee multiple projects.
• Experience developing data-driven marketing campaigns using audience insights.

Responsibilities

• Serve as a connector between Programs and Marketing teams for effective amplification.
• Develop and execute marketing campaigns for program events across digital channels.
• Partner with Programs team to create recruitment materials.

Skills

Collaboration skills

Project management skills

Data-driven marketing campaigns

Storytelling and content development

Community-building initiatives

Job description

Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs.

Working closely with cross-functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology.

The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech. This role will be a member of the Marketing and Communications team and report to the Senior Director, Marketing.

Responsibilities

• Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints
• Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels
• Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in‑person and online programs
• Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement
• Design and execute student engagement and retention strategies for our learning platform through targeted in‑platform marketing activities
• Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls‑to‑action
• Create integrated, multi‑platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience
• Outreach to our student and alumni community to facilitate content submissions for marketing content
• Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click‑through and conversion rates
• Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention

Qualifications

• Strong cross‑functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns
• Strong project management skills to lead multiple projects with numerous stakeholders
• Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long‑term membership
• Demonstrated ability to develop and execute data‑driven marketing campaigns, using performance metrics and audience insights to guide strategy
• Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms
• Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
• Experience supporting community‑building initiatives such as online forums, digital learning communities, events, or member engagement programs
• Comfort working in a fast‑paced, collaborative environment and managing multiple initiatives simultaneously
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals

Equal Opportunity Statement

Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs.

Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas.

GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact [e-mail]