Senior Analyst, Marketing

Net Conversion LLC; Orlando (FL); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work schedule

Unlimited PTO

4% 401k Match

Summer Fridays

Paid medical

Dental and vision options

Parental leave

Wellness initiatives

Pet benefits

Job summary

Net Conversion, a data-driven marketing and analytics agency in Orlando, seeks a Senior Analyst, Marketing to develop partner media strategies and optimize services through insights and digital campaigns. You will work with Google Ads, Bing, Meta, and Campaign Manager, and partner with the Analytics team to drive performance.

The role requires 3-5 years of relevant experience, a marketing-related degree, and strong analytics, storytelling, and presentation skills.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 3-5 years relevant experience.
• Google Analytics certified.
• Strong analytical and presentation skills.

Responsibilities

• Develop digital media strategies across channels (search, display/banner, video, paid social, partner buys).
• Manage partner relationships and create decks for communicating initiatives.
• Collaborate with Analytics to track performance and optimize campaigns.
• Craft ad copy aligned with partner goals to drive conversions.

Skills

Google Analytics

Storytelling

Analytical thinking

Attention to detail

MS Office

Mac proficiency

Education

Bachelor's degree in Marketing

Tools

Google Ads

Bing

Meta

Google Campaign Manager

Job description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award‑winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE: Senior Analyst, Marketing

DEPARTMENT: Marketing

REPORTS TO: Manager, Marketing

MAJOR PURPOSE:

The Senior Marketing Analyst will assist in the development and execution of Net Conversion’s partner media strategies and is responsible for marketing & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.

MAJOR RESPONSIBILITIES:

• Develop digital media strategies and campaigns utilizing channels such as search engine marketing, display/banner, video, paid social, direct partner buys and others.
• Knowledge in creating and managing campaigns within media platforms and tools with partners including Google Ads, Bing, Meta, Google Campaign Manager, etc.
• Manage partner relationships on behalf of Net Conversion
• Creating and delivering presentation decks for the purpose of communicating

upcoming strategic initiatives or recapping recent digital efforts

• Take initiative to identify and execute digital media tests
• Work closely with the Analytics team to track performance and make optimizations to partner campaign efforts to improve media and overall business performance
• Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
• Craft ad copy specific to partner’s goals and needs to drive direct conversion

Requirements

CANDIDATE SHOULD HAVE:

• A college degree in marketing, business or a related field is preferred or equivalent related experience.
• 2-4 years prior experience in a role requiring similar skill sets.
• Google Analytics certified and proficiency with Google Analytics and/or marketing network platforms.
• Experience in storytelling through presentation decks.
• Ability to work with minimal supervision, determine task priorities and follow-through.
• Advanced analytical and problem-solving skills.
• Attention to detail.
• Superior organization.
• MS Office and email proficiency.
• MAC proficiency at a minimum of an intermediate level

EDUCATION & EXPERIENCE:

• 3-5 years relevant experience
• Bachelor's degree in Marketing or a relevant field required

PHYSICAL REQUIREMENTS:

• Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks)

What does Net Conversion have to offer?!

• Competitive Salary
• Paid medical at the base tier for the employee only
• All the standard medical, dental, vision options
• Unlimited PTO
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 years of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k Match
• Hybrid work from schedule for those employees in our Orlando or Charlotte office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].