Vice President, Media Investment

Net Conversion; Charlotte (NC); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

401k match

Medical insurance

Dental & Vision

Unlimited PTO

STD coverage

Parental leave

Insurance coverage (life, cancer, etc)

Flexible schedule (Orlando/Charlotte)

Wellness initiatives

Summer Fridays

Pet benefits

Milestone gifts

Job summary

Net Conversion seeks a VP, Media Investment to architect media buying and investment strategy across digital and offline channels. You will partner with the VP Marketing and VP Analytics to ensure execution aligns with brand strategy and measurement.

You will lead a proprietary trading capability, manage senior buyers and traders, and drive growth with disciplined budgeting, testing, and attribution models in a fast-paced environment.

Qualifications

• 10+ years in media investment or programmatic buying.
• 4+ years in a senior leadership role.
• Experience with principal trading or proprietary media.
• Expertise in DV360, The Trade Desk, Amazon DSP and offline buying.
• Strong analytical and presentation skills.
• Ability to build processes and governance.

Responsibilities

• Design, implement, and manage proprietary media trading models and investment structures.
• Oversee end-to-end investment across digital programmatic and offline channels.
• Advise clients and internal teams on budget allocation and channel mix.
• Build and mentor a high-performing team of buyers and traders.
• Collaborate with Marketing and Analytics to align plans and attribution.
• Evaluate vendors and manage AdTech ecosystem for competitive advantage.

Skills

Media leadership

Programmatic buying

Omnichannel mastery

Principal trading

Operational governance

Executive presence

Media math & MMM

Tools

DV360

The Trade Desk

Amazon DSP

Job description

About Net Conversion

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more''—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

Description

About Net Conversion

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more''—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

JOB TITLE:

Vice President, Media Investment

DATE:

2026

DEPARTMENT:

Media Investment

REPORTS TO:

Chief Media Investment Officer

Major Purpose

We are a rapidly growing agency establishing a dedicated Vice President leadership layer to scale our capabilities and drive outsized performance for our client partners. As the VP, Media Investment, you will architect and lead our media buying, trading, and investment strategy across both digital and offline channels. You will partner directly with the VP, Marketing and VP, Analytics to ensure our media execution is tightly integrated with overarching brand strategy and rigorous measurement. We are looking for an entrepreneurial builder who has either operated at a high level within—or built from the ground up—a principal trading (proprietary media) platform, bringing deep commercial acumen, operational rigor, and omnichannel mastery to a fast-paced environment.

Major Responsibilities

• Principal Trading & Investment Strategy: Design, implement, and manage proprietary media trading models and principal-based investment structures that maximize client value and agency margin. Negotiate upfronts, scatter, programmatic private marketplaces (PMPs), and direct vendor partnerships.
• Omnichannel Execution: Oversee end-to-end investment across digital programmatic (display, OLV, CTV, audio, pDOOH) and traditional offline channels (linear TV, radio, out-of-home, print). Ensure seamless cross-channel integration and optimal budget pacing.
• Client Advisory & Strategic Direction: Serve as a senior strategic advisor to client partners and internal account leads. Provide data-backed recommendations on budget allocation, channel mix, testing frameworks, and emerging media opportunities.
• Team Leadership & Process Architecture: Build, mentor, and manage a high-performing team of buyers, traders, and investment specialists. Establish standardized workflows, QA protocols, trading best practices, and financial reconciliation processes to support rapid agency scale.
• Executive Cross-Functional Alignment: Collaborate closely with the VP, Marketing to translate brand and growth objectives into executable media plans, and partner with the VP, Analytics to define attribution models, incrementality testing, and closed-loop performance reporting.
• Vendor & AdTech Ecosystem Management: Evaluate, onboard, and manage DSPs, SSPs, verification partners, and traditional media vendors to ensure the agency maintains a competitive technological and pricing advantage.

Requirements

CANDIDATE SHOULD HAVE:

• Experience: 10+ years of progressive experience in media investment, trading, or programmatic buying within an agency, trading desk, or media holding company, including 4+ years in a senior leadership role.
• Principal Trading Pedigree: Proven track record working within, managing, or building a principal trading desk or proprietary media model. Deep understanding of inventory arbitrage, yield management, and transparent vs. non-transparent commercial structures.
• True Omnichannel Mastery: Hands-on expertise spanning both modern programmatic ecosystems (DV360, The Trade Desk, Amazon DSP) and traditional offline buying mechanics (Nielsen/Comscore ratings, upfront negotiations, linear TV, terrestrial radio, and OOH).
• Operational Builder: Demonstrated success in establishing processes, SOPs, and governance from scratch within a high-growth or transforming organization.
• Executive Presence: Exceptional communication and presentation skills, with the ability to defend complex investment strategies and commercial models to C-suite clients and internal peers.
• Analytical Rigor: Fluent in media math, multi-touch attribution (MTA), media mix modeling (MMM), and experimental test-and-learn methodologies.

What does Net Conversion have to offer?!

Competitive Salary

• 4% 401k Match
• Medical / Employer covered at the base tier for the employee only
• Dental, & Vision options
• Unlimited PTO
• 60% Employer Covered STD
• Paid Parental leave after 1 years of service
• Critical illness, Cancer, Hospital, Life, Accident Coverage
• Flexible work schedule in our Orlando or Charlotte office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3, 5 & 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].