Manager, Performance Marketing

Ladders; United States; Remote; USD 105,000 - 115,000; Full time

Benefits offered by this job

Mission-driven environment

Collaborative team culture

Hands-on role with direct impact

Structured experimentation programs

Career advancement opportunities

Job summary

Ladders is seeking a Manager, Performance Marketing to drive paid acquisition for a healthcare-focused audience. This remote role will own channel strategy, budget allocation, and conversion optimization while aligning campaigns with privacy and advertising requirements.

You will lead testing programs, manage multiple vendors, and coach paid media specialists, reporting on end-to-end funnel performance. An equal opportunity employer encouraging applicants from diverse backgrounds.

Qualifications

• 5+ years in performance or acquisition marketing, with 2+ years managing a substantial paid media budget.
• Hands-on expertise in at least three of the following channels: Google Ads, Microsoft Ads, affiliate, programmatic and streaming audio, Meta, or Reddit.
• Proven track record of launching and scaling a paid channel based on member-level economics.
• Strong understanding of conversion optimization and structured experimentation programs.
• Experience building and defending reporting that measures to the end of the funnel, including handling imperfect attribution.
• Experience managing specialists, contractors, or vendors; direct report experience a plus.
• Sound judgment in compliance-heavy environments, particularly around patient privacy and advertising policy.

Responsibilities

• Own and optimize paid cost per new member as a quarterly target.
• Manage budget allocation across five channels, shifting investment based on performance.
• Lead diversification of paid channels, including affiliate, programmatic and streaming audio.
• Build and manage affiliate programs, ensuring partner quality and compliance.
• Own website-visitor-to-lead conversion and lead structured experimentation programs.
• Maintain a comprehensive view of the marketing funnel and report on performance metrics.
• Direct and develop paid media specialists and manage vendor relationships.

Skills

Performance marketing

Budget management

A/B testing

Conversion optimization

Tools

Google Ads

Microsoft Ads

Affiliate

Programmatic

Streaming audio

Meta

Reddit

Job description

For our client, we are seeking a Manager, Performance Marketing to join the team of a leader in the Healthcare space.

This role will own paid acquisition strategy and channel performance with a strong focus on driving efficient new-member growth. The manager will oversee budget allocation across multiple paid channels, improve conversion across the funnel, and lead structured testing to strengthen marketing outcomes. This position also partners closely with specialists, vendors, and compliance stakeholders to ensure campaigns are effective, measurable, and aligned with privacy and advertising requirements.

Location: Remote

Compensation: $105,000 – $115,000 annually

Responsibilities

• Own and optimize paid cost per new member as a quarterly target
• Manage budget allocation across five channels, shifting investment based on performance
• Lead diversification of paid channels, including affiliate, programmatic and streaming audio
• Build and manage affiliate programs, ensuring partner quality and compliance
• Own website-visitor-to-lead conversion and lead structured experimentation programs
• Maintain a comprehensive view of the marketing funnel and report on performance metrics
• Direct and develop paid media specialists and manage vendor relationships

Qualifications

• 5+ years in performance or acquisition marketing, with 2+ years managing a substantial paid media budget
• Hands-on expertise in at least three of the following channels: Google Ads, Microsoft Ads, affiliate, programmatic and streaming audio, Meta, or Reddit
• Proven track record of launching and scaling a paid channel based on member-level economics
• Strong understanding of conversion optimization and structured experimentation programs
• Experience building and defending reporting that measures to the end of the funnel, including handling imperfect attribution
• Experience managing specialists, contractors, or vendors; direct report experience a plus
• Sound judgment in compliance-heavy environments, particularly around patient privacy and advertising policy

Benefits

• Opportunity to work in a mission-driven environment focused on addiction treatment
• Collaborative team culture with shared accountability
• Hands-on role with the chance to directly impact marketing strategies
• Access to structured experimentation programs for professional growth
• Potential for career advancement in a growing organization

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.