Director of Growth Marketing & Analytics

Recover Together; United States; Remote; USD 155,000 - 192,000; Full time

Job summary

Recover Together is seeking a Director of Growth Marketing & Analytics to lead member acquisition and analytics strategy in a fully remote US role. You will own the end-to-end acquisition engine, optimize performance across paid and organic channels, and translate data into strategic actions for executive leadership.

You will partner with Finance, Analytics, Product, and Operations to forecast, allocate budgets, and scale new channels while ensuring alignment with care delivery capacity and

Qualifications

• 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics, with multi-million-dollar budgets and data-driven ROI improvements.
• Deep expertise in performance marketing, digital acquisition, and growth strategy, with strong knowledge of Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
• Sharp analytical judgment; interpret complex datasets, build attribution/forecasting/reporting, turn insights into business recommendations.
• Testing mindset; proven experience optimizing conversion funnels through experimentation.
• Partnership experience with marketing tech platforms and agency relationships, collaborating with analytics, product, and operations teams to drive outcomes.
• Education: Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or related field; Master's preferred; healthcare/consumer tech/high-growth services a plus.

Responsibilities

• Own the member acquisition engine end to end; set strategy across paid media, lifecycle, and growth channels.
• Lead performance marketing across paid search, paid social, display, traditional media, and programmatic.
• Experiment relentlessly with A/B testing, landing page optimization, audience segmentation, and funnel improvements.
• Collaborate with Finance on forecasts, investment strategy, and budget allocation models.
• Coordinate with Member Access and Operations to align demand generation with appointment availability and sustainable growth.
• Partner with Analytics to build data quality, attribution, dashboards, KPIs, and reporting cadences.
• Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing.
• Identify, evaluate, and scale new acquisition channels considering industry trends and consumer behavior.

Skills

Growth marketing

Performance marketing

Digital marketing

Marketing analytics

Education

Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics

Master's degree preferred

Tools

Google Ads

Meta Ads

SEO

Web analytics

Marketing automation

Job description

Director of Growth Marketing & Analytics

• Job ID: 2026-7170
• Job Locations: US-Remote
• Category: Marketing
• Type: Regular Full-Time
• Work Arrangement: Remote

Fully Remote | $155K–$192K + Bonus + Benefits

Help more people connect with care. You'll lead our member acquisition strategy, turn data into action, and improve the journey from first interest to becoming a member.

What You'll Do

• Own the member acquisition engine, end to end. Set strategy across paid media, lifecycle, and emerging growth channels. Lead performance marketing across paid search, paid social, display, traditional media, and programmatic to maximize qualified member acquisition and ROI.
• Experiment relentlessly. A/B testing, conversion rate optimization, landing page optimization, audience segmentation- every part of the funnel is a hypothesis worth testing.
• Make the budget work harder. Partner with Finance on forecasts, investment strategy, and budget allocation models that drive growth without outrunning operational capacity.
• Grow in step with care delivery. Work with Member Access and Operations so demand generation aligns with appointment availability, sustainable growth, not just growth.
• Turn data into decisions. Partner with Analytics on data quality, attribution, and reporting. Build measurement frameworks, dashboards, KPIs, and operating cadences that connect marketing investment to business outcomes, and turn insights into strategic recommendations for executive leadership.
• Lead the tools and the partners. Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing.
• Find what's next. Identify, evaluate, and scale new acquisition channels with a close read on industry trends, competitive dynamics, and consumer behavior.

Responsibilities

Work Environment & Schedule

Fully remote — Eastern time zone alignment preferred for overlap with our clinical and operational teams.

Up to 20% travel, as business needs require.

Why Join Us

• Marketing that matters. Your work helps people find and connect with care.
• Real ownership. Strategy, budget, channels, and a direct line to the SVP of Marketing & Growth.
• A role that can grow with you. Make your mark as an IC, be part of the growth journey.

Qualifications

What You Bring

• 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics, including management of multi-million-dollar budgets and a demonstrated record of improving ROI through data-driven decision-making.
• Deep expertise in performance marketing, digital acquisition, and growth strategy, with a strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
• Sharp analytical judgment. You interpret complex datasets, build the attribution, forecasting, and reporting muscle behind them, and turn insights into business recommendations.
• A testing mindset. Demonstrated experience optimizing conversion funnels through experimentation.
• Partnership experience that shows. You've managed marketing technology platforms and agency relationships, and partnered with analytics, product, and operations teams to deliver measurable business outcomes.
• Education: Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required; Master's degree preferred. Healthcare, consumer technology, or high-growth services experience is a plus.