Sr. Manager or Director, Growth Marketing

FSAStore.com

United States

Remote

USD 115,000 - 150,000

Full time

4 days ago

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Benefits offered by this job

Health benefits

Dependent Care accounts (FSA/HSA)

Parental & bonding leave

Flexible PTO

Wellness & internet reimbursements

Professional development & leadership"

Mental health resources

100% remote in the US

EST-hours

Job summary

FSAStore.com is seeking a Sr. Manager or Director of Growth Marketing to own full-funnel growth for Patiently, a telehealth brand enabling access to FSA-eligible weight loss and wellness care.

You will lead paid media and website optimization, partnering with marketing, product, and business teams to drive new customers and expansion. The role offers hands-on ownership, with compensation decisions based on experience.

Qualifications

5+ years of experience in performance marketing, digital media, or growth.
Hands-on expertise across Paid Search and Paid Social.
Fluency in LTV:CAC efficiency and attribution, and applying them in day-to-day execution.
Comfort with ambiguity in shifting objectives, launches, or KPIs.
Strong analytical skills with Google Analytics and Excel; translate data into decisions.
Experience with CRO, landing page and funnel optimization.
Clear communicator who presents complex data to non-technical stakeholders.

Responsibilities

Serve as the first growth hire on the Patiently telehealth team; set the foundation for acquisition, conversion, and retention.
Own paid acquisition strategy and hands-on execution across Meta and Google.
Drive conversion rate optimization across the full funnel.
Build and maintain reporting frameworks across all paid channels; translate performance data for leadership.
Lead site experimentation roadmap; design tests and scale what works.
Develop growth marketing plans that tie to revenue objectives and company goals.
Track and report on conversion metrics and channel efficiency to inform budgets.

Skills

Performance marketing

Paid search

Paid social

Analytics

A/B testing

Tools

Google Analytics

Excel

Job description

About the role:

We’re looking for a Sr. Manager or Director, Growth Marketing to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you\'ll be hands-on in the channels, close to the data, and directly tied to revenue outcomes.

You\'ll lead paid media execution and website optimization while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you\'ll have real ownership over how we grow this business from the ground up.

Final title and level (Sr. Manager vs. Director) will be determined based on the candidate\'s experience, scope of past ownership, and demonstrated impact — see leveling guidance below.

Key responsibilities:

Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how weacquire, convert, andretaincustomers across a brand being built in real time
Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
Drive conversion rate optimization across the full funnel, from ad click topurchase
Build andmaintainreporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
Lead thesiteexperimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
Develop growth marketing plans that ladder up to revenueobjectivesand broader organizational goals
Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions

What you\'ll need:

Minimum5+ years of experience in performance marketing, digital media, or growth
Deep hands-onexpertiseacrossonPaid Searchand Paid Social
Fluency in performance marketing fundamentals —LTV:CACefficiency, attribution — and the ability to apply them in day-to-day execution
Comfort with ambiguity, whetherthat\'sshifting businessobjectives, new product launches, or evolving KPIs
Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
Experience with CRO, landing page and funnel optimization
Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
Self-directed and highly organized, witha track recordofoperatingeffectively in fast-paced, remote environments

Note for Current Employees:

Removed in refinement process

Leveling Guidance:

Both levels perform the same core responsibilities above. The distinction comes down to depth of experience, scope of prior ownership, and readiness to operate with full autonomy in an ambiguous, early-stage environment.

Sr. Manager, Growth Marketing

Minimum of 5–7 years of performance marketing/growth experience, with hands-on ownership of mid-size paid media budgets
Executes growth strategy effectively but typically with some guidance in highly ambiguous or 0-1 situations
Partners well cross-functionally with peers in marketing and product

Director, Growth Marketing

7+ years of performance marketing/growth experience, including end-to-end ownership of larger, multi-channel budgets
Has independently built a growth strategy or function from scratch (0-1 experience) with minimal guidance
Track record influencing senior stakeholders/leadership on strategy and budget decisions, and may have informally mentored or set direction for other growth hires

Compensation, Benefits, & Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.

Sr. Manager, Growth Marketing