Manager, Performance Creative Strategy

Bazeta; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Parental leave 100% paid

401(k) matching

Medical, Dental, Vision, Life, Pet

Job summary

Wpromote seeks a Manager, Performance Creative to lead strategy and delivery of performance-driven creative across a portfolio of 2–5 clients. You’ll partner with Media, Design and Production to translate data into creative direction, testing roadmaps, and scalable concepts that drive growth across funnel stages.

The role requires strong communication with clients and deep expertise across Meta, TikTok, YouTube and programmatic channels, plus a knack for iterative messaging and ad copy.

Qualifications

• 3+ years in performance creative or paid social, preferably agency-based.
• Experience tying creative to performance outcomes and KPIs.
• Strong collaboration with media, design and production teams.

Responsibilities

• Own strategy, direction and delivery of performance-driven creative for 2–5 clients.
• Translate performance data into creative roadmaps, hypotheses and iterations.
• Develop briefs with messaging, hooks, headlines and ad copy.
• Collaborate with Media to align testing, scaling and optimization.
• Work with Design and Production to manage timelines and budgets.
• Analyze cross-platform performance and synthesize actionable insights.
• Present concepts and performance insights to clients.

Skills

Performance creative

Paid social

Client relationships

Testing & iteration

Messaging & ad copy

Project management

AI tools usage

Tools

Meta Ads Manager

TikTok

YouTube

Amazon

Job description

# Manager, Performance Creative StrategyUnited States1 hour agoID 4479646Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: WpromoteLevel: Director## DescriptionThe Role Wpromote is looking for an ambitious, experienced, and self-motivated Manager, Performance Creative to join our growing Performance Creative team. This role is ideal for someone who thrives in the fast-paced environment of an agency and is passionate about developing high-performing creative across a variety of digital channels alongside a collaborative and innovative team. Reporting to an Associate Director, this individual will own the development and execution of performance-driven creative across a portfolio of clients, partnering closely with Digital and Motion Designers as well as internal paid media teams. As a Manager, Performance Creative, you will help shape creative strategy through data-informed testing, iteration, and scalable concepts designed to drive measurable growth across the funnel. This role extends beyond asset creation, requiring a strong understanding of channel dynamics, testing frameworks, and client KPIs to ensure creative performance aligns with broader business objectives. You Will Be • Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives • Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans • Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives • Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization • Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables • Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps • Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy • Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations • Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts • Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies • Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year You Must Have • 3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment • 2+ years of experience owning client relationships and delivering creative tied to performance outcomes • A strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies • Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans • Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels • Strong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversion • Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights • Excellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneously • Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations • Strong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practices • Actively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiency • A collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teams What We Offer At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $75,000 - $85,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits. \\*This position may be performed remotely in most states within the US, with some exclusions...