Manager, Performance Creative Strategy

Wpromote; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Job summary

Wpromote is seeking an ambitious Manager, Performance Creative to lead a portfolio of 2-5 clients, driving performance through creative strategy informed by data. You will partner with Digital and Motion Designers and paid media teams to shape testing roadmaps, develop platform-tailored messaging, and ensure campaigns meet client KPIs.

This role emphasizes collaboration across Media, Design, and Production, with a focus on scaling successful concepts, staying ahead of platform trends, and

Qualifications

• 3+ years in performance creative or paid social, preferably in an agency.
• 2+ years owning client relationships with performance outcomes.
• Strong understanding of how creative works with media for testing and optimization.
• Experience translating data into actionable creative direction and hypotheses.
• Familiarity with Meta Ads Manager and platforms like TikTok, YouTube, Amazon.
• Ability to scale or pivot concepts based on performance insights.
• Excellent organization and ability to manage multiple workstreams.
• Strong client-facing communication and strategic recommendations.
• Awareness of emerging trends and ability to stay current on shifts.

Responsibilities

• Own strategy, direction, and delivery of performance-driven creative for 2-5 clients.
• Translate performance data into creative roadmaps, hypotheses, and iteration plans.
• Develop briefs with messaging, hooks, headlines, and ad copy for platforms.
• Partner with Media teams on testing strategy and optimization.
• Collaborate with Design/Production to manage timelines and budgets.
• Analyze creative performance and synthesize actionable learnings.
• Apply platform dynamics to inform creative strategy across channels.
• Present concepts, insights, and recommendations to clients.
• Contribute to testing frameworks and best practices across accounts.
• Identify opportunities to improve efficiency via tools and automation.
• Travel occasionally for visits and meetings (1-3 times/year).

Skills

Performance creative

Client relationships

Media partner collaboration

Data-informed testing

Creative direction

Project management

AI/tools adoption

Cross-functional teamwork

Job description

The Role

Wpromote is looking for an ambitious, experienced, and self-motivated Manager, Performance Creative to join our growing Performance Creative team. This role is ideal for someone who thrives in the fast-paced environment of an agency and is passionate about developing high-performing creative across a variety of digital channels alongside a collaborative and innovative team. Reporting to an Associate Director, this individual will own the development and execution of performance-driven creative across a portfolio of clients, partnering closely with Digital and Motion Designers as well as internal paid media teams.

As a Manager, Performance Creative, you will help shape creative strategy through data-informed testing, iteration, and scalable concepts designed to drive measurable growth across the funnel. This role extends beyond asset creation, requiring a strong understanding of channel dynamics, testing frameworks, and client KPIs to ensure creative performance aligns with broader business objectives.

You Will Be

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

• 3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment
• 2+ years of experience owning client relationships and delivering creative tied to performance outcomes
• A strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies
• Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans
• Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels
• Strong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversion
• Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights
• Excellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneously
• Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations
• Strong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practices
• Actively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiency
• A collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teams

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• -Remote-first culture
• -Unlimited PTO
• -Extended Holiday break (Winter)
• -Flexible schedules
• -100% paid parental leave
• -401(k) matching
• -Medical, Dental, Vision, Life, Pet Insurance
• -Sponsored life insurance
• -Short Term Disability insurance and additional voluntary insurance
• -Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $75,000 - $85,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.