Director, Client Strategy (Media Strategy)

Wpromote; États-Unis; À distance; USD 120 000 - 140 000; Plein temps

Avantages offerts par ce poste

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Résumé du poste

Wpromote is seeking a strategic lead and primary business owner across a portfolio of accounts, guiding multi-channel strategies including Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms.

The role translates client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations, leading executive-level client engagements and identifying expansion opportunities.

Qualifications

• 7+ years of experience in media, marketing strategy, or integrated client leadership.
• Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership.
• Strong financial acumen including budget forecasting, revenue management, and profitability oversight.
• Demonstrated ability to lead executive-level client conversations and influence senior stakeholders.
• Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling.
• Experience translating business objectives into integrated media, creative, and data strategies.
• Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives.
• Strong organizational leadership skills with experience balancing strategic vision and operational execution.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Responsabilités

• Lead strategic, multi-channel media engagements across Paid Search, Social, Programmatic, Video, and more.
• Own account health metrics including retention, revenue growth, profitability, and delivery quality.
• Translate client KPIs, unit economics, and growth goals into structured media investment plans.
• Engage executive stakeholders through QBRs, annual planning, and strategic presentations.
• Guide analytics collaboration to implement MTA, MMM, and incrementality testing.
• Mentor channel teams and elevate planning rigor and strategic storytelling across the org.

Connaissances

Multi-channel leadership

Budget forecasting

Executive communication

Measurement frameworks

Strategic planning

Client relationship

Formation

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Outils

Attribution modeling tools

Analytics dashboards

Description du poste

You Will Be

• Serving as the strategic lead and primary business owner across a portfolio of accounts
• Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms
• Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations
• Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations
• Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities
• Owning account health metrics including retention, revenue growth, profitability, and delivery quality
• Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact
• Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks
• Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation
• Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution
• Leading and mentoring channel team members, fostering accountability, growth, and high performance
• Elevating internal processes, planning rigor, and strategic storytelling standards across the organization
• Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution

You Must Have

• 7+ years of experience in media, marketing strategy, or integrated client leadership
• Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
• Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
• Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
• Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
• Experience translating business objectives into integrated media, creative, and data strategies
• Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
• Strong organizational leadership skills with experience balancing strategic vision and operational execution
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Nice to Have

• Experience working within an agency environment supporting enterprise or high-growth brands
• Exposure to brand, retail, or streaming/entertainment clients
• Familiarity with advanced analytics tools and dashboard platforms
• Experience supporting new business pitches and commercial strategy

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• -Remote-first culture
• -Unlimited PTO
• -Extended Holiday break (Winter)
• -Flexible schedules
• -Work from anywhere options*
• -100% paid parental leave
• -401(k) matching
• -Medical, Dental, Vision, Life, Pet Insurance
• -Sponsored life insurance
• -Short Term Disability insurance and additional voluntary insurance
• -Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $120,000 - $140,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship