Director, Performance Creative Strategy

Wpromote; United States; Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Sponsored life insurance

Short Term Disability

Class Pass credits

Job summary

Wpromote seeks a Director of Performance Creative to lead a team of creative strategists and oversee key client relationships. You will shape strategy, drive data-informed creative, and collaborate with senior leaders to advance the Practice.

The role emphasizes coaching, executive-level presentations, and growth through RFPs and new business. The ideal candidate has 7+ years in advertising or digital marketing, with 5+ years leading Performance Creative for paid media, and a track record of

Qualifications

• 7+ years in advertising, creative, or digital marketing agency
• 5+ years leading Performance Creative for paid media clients
• Deep expertise across Meta, TikTok, YouTube, Amazon, programmatic, display
• Proven ability to translate performance insights into scalable strategies
• Experience leading senior client relationships and executive presentations
• Strong ownership of new business activities (RFPs, pitches)
• Excellent operational/business acumen and staffing/resource planning
• Collaborative leadership style across Media, Strategy, Production, Design and Ops
• Experience applying AI to creative strategy and workflows
• Excellent communication, presentation and problem-solving skills

Responsibilities

• Serve as senior strategic partner for key client accounts and drive measurable results
• Own health and growth of your team’s book of business; balance performance, satisfaction and expansion
• Present strategy, insights and recommendations to senior client stakeholders
• Lead complex client situations with strategic leadership and growth opportunities
• Manage 2–5 direct reports; coach leaders to strengthen strategic thinking and performance marketing
• Lead performance creative workstream for new business, RFPs and pitches; support cross-functional teams
• Shape the evolution of the Performance Creative practice through processes and testing frameworks
• Champion AI adoption to strengthen creative strategy and operational efficiency
• Contribute to department planning, staffing, and resource allocation
• Foster a culture of accountability, collaboration, innovation, and continuous learning

Skills

Senior leadership

Performance Creative

Advertising/Marketing

Executive client relations

RFPs & pitches

AI adoption

Cross-functional collaboration

Strategic thinking

Presentation skills

Team coaching

Job description

The Role

This is a high-impact leadership opportunity for an experienced Performance Creative leader who excels at developing teams, shaping strategy, and transforming data-driven insights into exceptional creative.

As Director, Performance Creative, you'll lead a team of creative strategists while overseeing a portfolio of key client relationships and helping shape the continued evolution of our Performance Creative practice. You'll partner closely with senior leaders across the agency to elevate creative strategy, drive new business, and build scalable systems that enable better creative, stronger testing, and continuous learning.

This role requires someone equally comfortable coaching leaders, presenting to executive clients, leading RFPs, and rolling up their sleeves to solve complex creative challenges. You'll collaborate closely with Media, Client Services, Strategy, Production, Design, UGC, Influencer, and Operations to deliver best-in-class performance creative across every stage of the customer journey.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

This position may be performed remotely in most states within the US, with some exclusions

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

This position is not eligible for immigration sponsorship

The anticipated annual salary for this role will range from $120,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

You Will Be

• Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results.
• Own the health and success of your team's book of business, balancing creative performance, client satisfaction, and long-term growth.
• Present creative strategy, performance insights, and recommendations to senior client stakeholders with confidence and clarity.
• Step into complex client situations, providing strategic leadership and identifying opportunities to grow existing partnerships.

Lead & Develop the Team

• Manage a team of approximately 2-5 direct reports, including Associate Directors and Managers.
• Coach leaders to strengthen strategic thinking, creative judgment, client leadership, and performance marketing expertise.
• Foster a culture of accountability, collaboration, innovation, and continuous learning while empowering teams to take ownership of their work.
• Guide staffing decisions, team capacity, and resource planning to ensure the right talent is aligned to the right opportunities.

Help Grow the Business

• Lead the Performance Creative workstream for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings.
• Partner across Media, Strategy, UGC/INF, Client Services, Design Production, and Operations to develop differentiated creative solutions for new and existing clients.
• Help shape the evolution of the Performance Creative practice by improving processes, testing frameworks, department standards, and ways of working.
• Champion the adoption of AI and emerging technologies to strengthen creative strategy, production workflows, and operational efficiency.
• Contribute to department planning, resource allocation, and operational decisions that support the continued growth of the Performance Creative team.

You Must Have

• 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients.
• Proven success leading and developing high-performing teams, including coaching senior-level talent.
• Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels.
• A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings.
• Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor.
• Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development.
• Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth.
• A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations.
• Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency.
• Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges.
• A builder's mindset; you enjoy creating better systems, developing people, and continuously evolving how great Performance Creative gets done.

Compensation

Additional Information

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.