Manager, Performance Creative Strategy

Wpromote; El Segundo (CA); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Sponsored life insurance

Short Term Disability insurance

Job summary

Wpromote is seeking a seasoned creative strategist to own the strategy, direction, and delivery of performance-driven creative for 2-5 client accounts. You will translate performance data into actionable creative roadmaps, craft briefs grounded in platform best practices, and partner with Media, Design, and Production to execute on timelines and budgets.

The role requires strong knowledge of Meta, TikTok, YouTube, and Amazon, plus the ability to present insights to clients and drive

Qualifications

• 3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment.
• 2+ years of experience owning client relationships and delivering creative tied to performance outcomes.
• Strong understanding of how creative and media work together with testing, scaling, and optimization strategies.
• Experience translating performance data into actionable creative direction and iteration plans.
• Proficiency with paid media platforms, especially Meta Ads Manager, and familiarity across TikTok, YouTube, and Amazon.

Responsibilities

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business with 2-5 clients.
• Translating performance data into clear creative direction, including testing roadmaps and hypotheses.
• Developing briefs grounded in platform best practices and performance insights for messaging and copy.
• Partnering with Media teams to align on testing strategy, scaling opportunities, and optimization.
• Collaborating with Design and Production to manage timelines, budgets, and deliverables.
• Analyzing creative performance and synthesizing learnings into actionable insights.
• Applying understanding of platform dynamics to inform creative strategy.
• Supporting client communication by presenting concepts and recommendations.
• Contributing to creative testing frameworks and ways of working across accounts.
• Identifying opportunities to improve creative efficiency via tools and automation.
• Occasional travel to visit clients and attend meetings/events (1-3 times/year).

Skills

Performance creative

Paid social

Client relationships

Testing strategies

Data-driven direction

AI tools

Cross-functional collaboration

Emerging trends awareness

Creative messaging

Platform knowledge

Tools

Meta Ads Manager

TikTok

YouTube

Amazon

Job description

You Will Be

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives

• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans

• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives

• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization

• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables

• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps

• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy

• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations

• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts

• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies

• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

• 3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment

• 2+ years of experience owning client relationships and delivering creative tied to performance outcomes

• A strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies

• Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans

• Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels

• Strong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversion

• Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights

• Excellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneously

• Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations

• Strong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practices

• Actively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiency

• A collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teams

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more

The anticipated annual salary for this role will range from $75,000 - $85,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits.

*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship