Director, Audience & Connections Strategy

Wpromote; El Segundo (CA); Remote; USD 118,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Job summary

Wpromote is seeking a senior strategist with 6–8 years of consumer insights experience to shape cross-channel strategies. You will translate data into bold, insight-driven plans and partner with integrated media teams across traditional and digital channels.

You will help develop consumer journeys, inform media investments, and present strategic recommendations to senior stakeholders.

Qualifications

• 6–8 years of experience in consumer insights or connections strategy within an Advertising/Media agency environment.
• Deep expertise using audience and competitive intelligence tools to translate data into bold, insight-driven strategies.
• Proven success partnering with integrated media teams to develop and execute strategies across traditional and digital channels.
• Ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment.
• Experience supporting new business pitches and collaborating closely with media strategy.
• Experience presenting strategic recommendations to senior client stakeholders and internal leadership.
• Deep understanding of media landscape across digital, social, programmatic, and traditional channels.
• Strong analytical skills to identify meaningful insights and patterns.
• Experience developing consumer journey frameworks and campaign platforms.
• Working knowledge with AI tools and designing prompts for ideation and framework development.

Responsibilities

• Develop strategic connections strategies across paid, owned, and earned channels.
• Conduct analysis to uncover category, cultural, and consumer insights.
• Create consumer journeys mapping the path to purchase and inform cross-channel strategy decisions.
• Serve as a strategic thought partner guiding media investment decisions.
• Collaborate with media, data, account, and creative teams to align guidance with campaign objectives.
• Define measurement frameworks across the consumer journey beyond clicks to business outcomes.
• Represent the agency's strategic point of view in client presentations and new business pitches.
• Lead strategy and insights on new business pitches and collaborate with media strategy.
• Contribute to thought leadership initiatives positioning the agency as an industry leader.
• Provide strategic guidance and feedback to cross-functional partners on assigned accounts.

Skills

Audience intelligence

Competitive intelligence

Stakeholder management

Presentation skills

Strategic thinking

Tools

GWI

MRI-Simmons

Resonate

Kantar/Media Radar

Pathmatics

EDO

Similarweb

Job description

You Will Be

Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels

Conducting analysis and research to uncover category, cultural, and consumer insights

Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions

Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions

Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives

Defining the measurement framework across the consumer journey, ensuring we aren't just tracking "clicks," but meaningful business outcomes

Representing the agency's strategic point of view in client presentations and new business pitches

Leading strategy and insights on new business pitches and collaborating closely with media strategy

Contributing to thought leadership initiatives that position the agency as an industry leader

Providing strategic guidance and feedback to cross-functional partners on assigned accounts

You Must Have

6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment

Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward

Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels

The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results

A background supporting new business pitches and collaborating closely with media strategy

Experience presenting strategic recommendations to senior client stakeholders and internal leadership

Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels

Strong analytical skills with the ability to identify meaningful insights and patterns

Experience developing consumer journey frameworks and campaign platforms

Working knowledge with AI tools and being able to design creative prompts for ideation and framework development

A strategic mindset with a consumer-centric approach

Strong communication and presentation skills that inspire clients and teams

An understanding of media planning, research, and measurement methodologies

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

This position may be performed remotely in most states within the US, with some exclusions

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

This position is not eligible for immigration sponsorship