Senior Director, Client Strategy (Media Strategy)

Wpromote; United States; Remote; USD 135,000 - 155,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision, Life, Pet保险

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Senior Director, Client Strategy (Media Strategy) to lead a portfolio of enterprise clients. You will translate business aims into cohesive media strategies across paid search, social, programmatic, video, and retail media, guiding senior stakeholders and cross-functional teams to deliver measurable growth.

You will drive revenue growth, profitability, and client satisfaction while mentoring a high-performance Client Strategy group and collaborating with analytics to

Qualifications

• 10+ years of experience in media, marketing strategy, or integrated client leadership.
• 4+ years of experience managing and mentoring high-performing teams.
• Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership.
• Strong financial acumen, including budget forecasting, revenue management, and profitability oversight.
• Demonstrated ability to lead executive-level client conversations and influence senior stakeholders.
• Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling.
• Experience translating business objectives into integrated media, creative, and data strategies.
• Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives.
• Strong organizational leadership skills with experience balancing strategic vision and operational execution.

Responsibilities

• Serve as the executive strategic lead and primary business owner across a portfolio of complex accounts.
• Design and guide full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms.
• Translate client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations.
• Lead executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations.
• Identify same-store growth and expansion opportunities while partnering with Business Development on new opportunities.
• Own account health metrics including retention, revenue growth, profitability, and delivery quality.
• Ensure all deliverables meet strategic standards, align with SOWs, and drive measurable impact.
• Partner with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks.
• Drive structured test-and-learn roadmaps that unlock performance gains and future-ready innovation.
• Act as connective tissue between media, analytics, creative, and client leadership for seamless execution.
• Lead and mentor Client Strategy team members, fostering accountability and high performance.
• Collaborate with channel teams to ensure output ladders to holistic strategy.
• Elevate internal processes, planning rigor, and strategic storytelling standards.
• Stay ahead of industry trends and technology shifts to guide client evolution.

Skills

Executive leadership

Strategic thinking

Cross-channel marketing

Media strategy

Budget forecasting

Measurement frameworks

Communication skills

Client relationship management

Team mentorship

Business development collaboration

Education

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Job description

The Role

As a Senior Director, Client Strategy (Media Strategy), you are the senior strategic lead and business owner across a portfolio of complex, enterprise client relationships. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution, ensuring that every engagement drives measurable business growth while strengthening long-term partnerships.

You are responsible for translating complex business objectives into cohesive, full-funnel marketing strategies across the integrated media ecosystem. This includes architecting the media mix, aligning measurement frameworks, guiding audience strategy, and ensuring cross-channel execution ladders back to enterprise goals.

Beyond strategy development, you are accountable for overall account health—including client satisfaction, retention, revenue growth, and profitability. You serve as a trusted advisor to executive-level client stakeholders while mentoring and leading cross-functional internal teams to deliver exceptional work.

This role requires a balance of visionary strategic thinking and operational rigor. You must be equally comfortable commanding a boardroom conversation as you are guiding internal teams through planning frameworks, testing roadmaps, and performance optimization.

You Will Be

• Serving as the executive strategic lead and primary business owner across a portfolio of complex accounts
• Designing and guiding full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms
• Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations
• Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations
• Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities
• Owning account health metrics including retention, revenue growth, profitability, and delivery quality
• Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact
• Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks
• Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovationActing as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution
• Leading and mentoring Client Strategy team members, fostering accountability, growth, and high performance
• Collaborating with channel teams & ensuring output ladders to holistic strategy
• Elevating internal processes, planning rigor, and strategic storytelling standards across the organization
• Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution

You Must Have

• 10+ years of experience in media, marketing strategy, or integrated client leadership
• 4+ years of experience managing and mentoring high-performing teams
• Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
• Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
• Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
• Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
• Experience translating business objectives into integrated media, creative, and data strategies
• Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
• Strong organizational leadership skills with experience balancing strategic vision and operational execution
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Nice to Have

• Experience working within an agency environment supporting enterprise or high-growth brands
• Exposure to retail media networks, commerce media, or performance creative strategy
• Familiarity with advanced analytics tools and dashboard platforms
• Experience supporting new business pitches and commercial strategy

At Wpromote, we believe exceptional client work is powered by exceptional people. We are committed to fostering an inclusive, growth-oriented environment where leaders are empowered to drive impact for clients while building strong, high-performing teams.

We offer:

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Sponsored life insurance

Short Term Disability insurance and additional voluntary insurance

Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $135,000 - $155,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.