Senior Campaign Manager, Paid Social & Search

Red Thinking; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Red Thinking is seeking a Senior Campaign Manager for Paid Social & Search to own end-to-end investment management of client campaigns across social and search, aligning strategy with client goals in a fully virtual environment. This role requires deep platform expertise, sharp analytical thinking, and the ability to translate data into clear recommendations.

You will work with strategy, account services, and design teams to ensure campaigns are strategically aligned and high-performing,

Qualifications

• 5 years of hands-on experience managing paid digital campaigns across multiple platforms.
• Deep platform expertise across Meta Ads Manager, Google Ads, and LinkedIn Ads.
• End-to-end investment management including budget pacing and performance-based decisions.
• Strong analytical skills to translate data into actionable recommendations.
• Experience with attribution models and client reporting across channels.

Responsibilities

• End-to-end investment management of paid digital campaigns.
• Full-funnel strategy, campaign structure, targeting, bidding, budget, and platform execution across paid social and search.
• Collaboration with Digital Strategy, Account Services, and Design teams.
• Platform expertise, strategic perspective, and proactive communication.

Skills

Analytical skills

Client communication

Cross-functional collaboration

Strategic thinking

Attention to detail

Time management

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Supermetrics

Job description

About the Role

The Senior Campaign Manager, Paid Social & Search is responsible for the end-to-end investment management of paid digital campaigns that drive measurable results for Red Thinking's clients. This role owns paid media from strategy through performance — managing full-funnel strategy, campaign structure, targeting, bidding, budget, and platform execution across paid social and search channels.

The Senior Campaign Manager works closely with the Digital Strategy, Account Services, and Design teams to ensure paid campaigns are strategically aligned and performing at the highest level. This role is a true collaborative partner across internal teams — bringing platform depth, strategic perspective, and proactive communication to every engagement.

This is a highly skilled individual contributor role requiring deep platform expertise, sharp analytical thinking, and the ability to translate data into clear, confident recommendations — including directly with clients. The Senior Campaign Manager is trusted to work independently, with strong ownership of outcomes, and is expected to present as a knowledgeable, confident presence both internally and in client-facing settings.

Key Responsibilities

• End-to-end investment management of paid digital campaigns
• Full-funnel strategy, campaign structure, targeting, bidding, budget, and platform execution across paid social and search
• Collaboration with Digital Strategy, Account Services, and Design teams
• Platform expertise, strategic perspective, and proactive communication

Qualifications

• 5 years of hands‑on experience executing, managing, and optimizing paid digital campaigns across multiple platforms within an agency or in‑house marketing environment. (This role is well‑suited for a wide range of experience levels, from seasoned mid‑level to highly experienced professionals.)
• Deep platform expertise across Meta Ads Manager, Google Ads, LinkedIn Ads, and similar tools — including advanced knowledge of campaign structure, bidding strategy, and optimization techniques
• Proven experience with end-to-end investment management, including budget allocation, pacing, and performance‑based decision making across paid campaigns
• Demonstrated proficiency in budget management, campaign optimization, A/B testing, and performance analysis with a track record of improving cost efficiency and ROI
• Strong analytical skills with the ability to translate campaign data into clear insights and actionable recommendations
• Solid understanding of multi-touch attribution models with the ability to apply attribution data to campaign analysis and client reporting across social platforms
• Proficiency in performance reporting tools such as Meta Business Suite, Google Analytics, Supermetrics, and similar platforms
• Knowledge of conversion tracking, UTM creation, pixel installation, and Google Tag Manager
• Familiarity with AI-powered tools and a demonstrated ability to integrate emerging technologies into paid media workflows
• Experience with ad copywriting and the ability to tailor messaging for different audiences and platforms
• Excellent written and verbal communication skills, including the ability to present campaign insights clearly to clients and internal teams
• Ability to manage multiple campaigns and competing priorities while maintaining strong attention to detail
• Proactive, self-directed working style with strong ownership of outcomes and follow‑through
• Comfort collaborating across cross‑functional teams — account management, design, strategy — in a fully virtual environment
• Ability to travel occasionally for client meetings and periodic team gatherings as needed (our team and much of our client base are rooted in the greater Washington, D.C. area)