Paid Search Growth Lead - Acquisition & ROI

FLOWERS.com Inc.

Jericho (NY)

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Job summary

1-800-Flowers.Com, Inc in New York, NY seeks a Manager of Paid Search to drive customer acquisition and retention through SEM and Shopping campaigns. You will lead strategy for marketplace ads (Amazon, Walmart) and coordinate with creative, finance, legal, and merchandising teams.

Strong communication with agency partners is essential. The role requires a Master’s degree in Integrated Marketing Communications (or foreign equivalent) and 2 years of experience in paid search roles, with hands-on

Qualifications

Master's degree in Integrated Marketing Communications or closely related field.
2+ years of experience as Paid Search Coordinator or related role.
Experience with Google Ads (Search), Microsoft Ads, Amazon and Walmart paid programs, LinkedIn Ads, and Meta (Facebook) ads.
Experience with Google Analytics and Contentstack.

Responsibilities

Lead development of marketing initiatives focused on customer acquisition and retention through Search Engine Marketing and Shopping campaigns.
Manage strategy and optimizations for marketplace paid programs (Amazon, Walmart).
Manage comparison shopping engine paid programs and collaborate with account managers for opportunities and execution.
Coordinate marketing efforts with creative, finance, legal, and merchandising departments, and with agency partners.
Work with Accounts Payable to reconcile month-end spend.